official event
wine2wine Vinitaly Business Forum 2026 - Preliminary Program
Events
Wine tourism remains one of the brightest growth areas in the wine world, especially among American travellers to Italy. Recent studies suggest that more than half of Americans travelling to Italy now place wine, food or both at the centre of their itinerary. Yet most continue to visit the same regions and wineries, leaving enormous opportunity for producers and territories still outside the usual routes.
Italy’s most famous grapes may still dominate the conversation, but some of the country’s most exciting opportunities are found just beyond the usual names. This masterclass is designed for young sommeliers looking for distinctive, versatile and list-friendly Italian wines that can bring fresh energy to by-the-glass programmes and wine pairings.
A journey into the heart of Italy inspired by the late Mario Soldati.
A tribute to the literary pioneer who transformed food and wine storytelling in Italy.
How do different tasting frameworks approach Italian wine? This session brings together the Italian Wine Center, Educational Partner of wine2wine Vinitaly Business Forum / Vinitaly.USA, and Vinitaly International Academy for a live blind tasting focused on method, language and interpretation.
Decanter World Wine Awards is renowned for its rigorous judging process, bringing together hundreds of leading wine experts to assess wines from across the globe.
The VIA Advanced Tasting Sessions are high-level, structured workshops dedicated to the refinement of Italian wine tasting.
Designed primarily for Italian Wine Ambassadors and Italian Wine Experts, these sessions position certification as the beginning of mastery, not the end.