The story begins with packaging
Every bottle has a story. The packaging tells it.
Vinitaly Design Award is the competition that recognizes the best wine, spirits, liqueurs, beer, and extra virgin olive oil design, celebrating packaging as an expression of identity and creativity.
The competition rewards the best projects for wines, spirits, beers, and EVO oils, created by Italian producers and creative agencies.
Projects from international companies are also eligible, provided they are created by Italian designers.
Entries must concern products already on the market or intended for the market, with the exception of the “Limited Edition” and “Concept” categories, which are also open to promotional projects not intended for sale.
⚠️ Projects already entered in previous editions are not eligible.
The Technical and Scientific Committee and the Jury are appointed by Veronafiere and consist of professionals with specific expertise: designers, art directors, artists, journalists, and industry experts.
The Jury is made up of a total of 30 members (5 from the Scientific Committee and 25 selected jurors) who will evaluate the competing projects.
The Jury’s decisions are final.
Design, prestige, and recognition come together in a unique trophy, created to honor those who shape the identity of great brands.
Receive it during the Gala Dinner — the exclusive closing event of the Vinitaly Design Award.
Awards Ceremony – April 11, 2026
The Gala Dinner concluding the 30th edition took place at Teatro Ristori, offering participants a special evening of connection, celebration, and sharing.
The Scientific Technical Committee and the Jury are appointed by Veronafiere and are composed of individuals with specific expertise, including designers, art directors, artists, journalists, and industry professionals.
The Jury consists of a total of 30 members (5 from the Scientific Committee and 25 selected jurors), who will evaluate the entries submitted to the competition. The Jury’s decisions are final and binding.