wine2wine is a two-day training, development, and networking event designed for wine producers, marketers, buyers, and professionals.
Italian wine producers can’t wait for the market to come to Italy. Instead, Italian wine should meet the market head on. That’s the idea behind bringing wine2wine to New York.
For over a decade, wine2wine has connected Italian producers with international buyers, wine educators and professionals from across the globe, supported the next generation of wine professionals through partner-school scholarships, and evolved with the wine world by providing a forum for real-time data exchange, trends and analysis.
wine2wine has always looked beyond the glass, connecting wine with territory, culture, enotourism and marketing. Now, as Italian wine faces its greatest threat in the face of unprecedented global headwinds, wine2wine is taking the conversation directly to the heart of one of the world’s most important wine markets.
The programme will be structured around four main pillars:
Train the Trade
Sharpen the Method
Deepen the Expertise
Activate the Experience
Together, these pillars reflect a broader vision of wine education: not as an isolated academic exercise, but as a practical, commercial and cultural force capable of shaping how Italian wine is understood and marketed in the United States.
Coming to New York isn’t a change of direction, it’s simply doing what wine2wine has always done: bringing Italian wine closer to the markets that matter, understanding how those markets approach Italian wine, what they are looking for, the tools they use, the categories they like best, the challenges they encounter and the information they need to tell the story of Italian wine more effectively.
wine2wine Vinitaly Business Forum welcomes you to its photo gallery.
Since its first edition in 2014, wine2wine Vinitaly Business Forum gathered hundreds of speakers and wine business experts from around the world. With updates on the latest trends, focus on international markets, and insights on key industry issues, their contributions have supported thousands of producers and wine industry players in the complex task of growing their businesses.
