The Future of Wine Tourism in Italy. Destinations, Experiences, and Opportunities for the Global Market. Promoted by: Ministry of Tourism with the support of ENIT S.p.A.

This presentation will introduce ENIT’s Wine Tourism Hub, a new B2B platform showcasing the richness and diversity of Italy’s wine tourism experiences, to be unveiled at the conference. Drawing on institutional perspectives, industry data and market insights, it will also explore the sector’s growing role in strengthening Italy’s global appeal and creating new opportunities for the international travel industry.

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Please note: Session times and schedule may change. We recommend checking the app regularly for real-time updates.