Your AI Assistant: Planning and Executing a US Marketing Plan for Italian Wine

Most wine professionals have experimented with AI, but many gave up after disappointing early results. The problem usually isn't the tool. It's knowing how to ask the right questions. Amy C. Gross, who has built AI-powered wine tools since 2011, leads this practical session on using ChatGPT and Claude to save time, identify the right US markets and partners, create a focused marketing plan, and put it into action. Attendees will leave with a one-page guide of the exact prompts used, so they can start right away.

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Please note: Session times and schedule may change. We recommend checking the app regularly for real-time updates.