Vinitaly.USA 2026: Italian Wine Takes Center Stage in the American Market 🍷

The first edition of Vinitaly.USA in New York has come to a close with impressive results: more than 3,000 industry professionals from 40 countries and 20 U.S. states, marking a 36% increase compared to the 2025 edition in Chicago.

At Pier 36, 300 exhibitors showcased 2,500 Made in Italy wine labels, generating more than 1,690 business meetings. The edition stood out above all for the quality of its attendees: 60% of accredited professionals came from the purchasing, distribution and HoReCa sectors.

These results were also supported by the joint efforts of Veronafiere and ITA – Italian Trade Agency, which selected, invited and hosted nearly 800 top buyers from across various U.S. states, Canada and Mexico. This brought together a significant concentration of trade professionals, creating valuable networking and business opportunities for Italian wine companies.

Alongside business matching, the event hosted the 13th edition of the wine2wine Vinitaly Business Forum, featuring more than 20 panels focused on evolving American consumer demand, strategies for different U.S. markets and wine tourism.

Vinitaly.USA confirms its position as a strategic platform for promoting Italian wine in the United States, connecting with buyers and industry professionals, and developing new business relationships in one of the sector's key markets.

👉 The American market is waiting for you.