Moderator: Gino Colangelo, President, Colangelo & Partners

Webinar: italian wine sales in the U.S. during and post covid-19: challenges & opportunities

 


Wednesday, October 7th - 12 pm EST (US)

How has Covid-19 changed the world of wine in the United States? How should Italian wine-makers react in response to new styles of consumption and new market needs, given that the United States is one of the main destination countries for Italian wine?

Many aspects will be addressed during the webinar organized by Vinitaly in collaboration with Colangelo & Partners, including those concerning exports and sales of Italian wine in the United States with reference to methods of communication, new opportunities for digital connections with customers (trade and consumers) and the role of retailers, restaurants and sommeliers against a completely new background - as a result of Covid-19 - compared to the past. There is also the chance to focus on the new dynamics characterising the three-tier import system as applied in the United States, as well as digital markets and promotional-marketing strategies.

A truly broad overview for a better understanding of the evolution of consumption and the new needs of consumers with wine sector experts, producers and communicators.

 

Registrations for the webinar are closed.

The live event will be available from Thursday 8 October on the website in the World Wine News section.

 

In collaboration with

Colangelo & Partners