Verona, June 23, 2026. Four countries, three continents, and one single goal: strengthening the positioning of Italian wine in strategic markets. Vinitaly’s international promotion program restarts today from Canada. In the coming days, in close collaboration with ITA–Italian Trade Agency, the Verona-based exhibition brand will move from North America to Central Asia and then to Southeast Asia, supporting the competitiveness and international presence of Italian wine in foreign markets.
The mission begins today in Toronto with Vinitaly.USA Canada Preview, an event that also marks the start of a new training session of the Vinitaly International Academy (VIA) for 55 candidates. The Canadian program will then continue in Ottawa on June 24 and in Montreal on June 25. In addition to the presentation of the next edition of Vinitaly.USA, scheduled on October 26–27 in New York City, the Canadian stops will include a series of operational meetings with provincial beverage monopolies, key stakeholders for access to and distribution of Italian wine in the national market.
From North America, the program will continue in Central Asia with the Vinitaly Kazakhstan Roadshow, scheduled for June 29 in Almaty, and then reach Singapore as part of the eighth edition of IFBS (Italian Food & Beverage), where Vinitaly participates as technical partner of a leading B2B event for the Italian agri-food and wine sector in the Asian market, organizing exclusive masterclasses led by Vinitaly Academy Wine Ambassador Jessica Anne Tan.
The United States will return to the center of Veronafiere’s roadmap on July 5 with a new stop of the Vinitaly.USA Preview, included in the calendar of activities of the world tour of the Amerigo Vespucci, which will dock in New York on July 4 as a traveling ambassador of Made in Italy.
Closing the summer calendar will be Vinitaly.USA Miami Preview on July 7, with the presentation of the third edition of the U.S. event to buyers and press, as well as a masterclass organized in collaboration with Coldiretti, held at the Michelin-recommended restaurant Macchialina.
«Our goal is to support the growth of Italian wine in international markets through continuous promotional activities, in collaboration with the country system, creating opportunities for business, training, and relationship-building with operators across different geographic areas – said Federico Bricolo, President of Veronafiere. After the summer, the schedule will restart in September with five more events across the United States, the Balkans, and Asia, in a journey that will culminate with Vinitaly.USA in New York City. At the same time, we are evaluating new development opportunities in high-potential markets such as Australia, to further expand Vinitaly’s international presence and offer new growth prospects for Italian wine companies».