Verona, 12 November 2026. Vinitaly is strengthening its ties with the restaurant industry by supporting the unveiling of the 72nd edition of the Michelin Guide Italy 2027, held today at the Teatro Municipale in Piacenza. Veronafiere's flagship exhibition for the promotion of Italian wine is among the partners of the event celebrating Italy's newly awarded Michelin stars. The partnership highlights the importance of bringing wine and gastronomy together as a key driver in promoting Italian excellence worldwide.
Federico Bricolo, President of Veronafiere, commented: "Michelin-starred restaurants showcase the exceptional synergy between wine and cuisine, helping to raise awareness of Italy's wine appellations among domestic consumers and international visitors alike. The UNESCO recognition of Italian cuisine offers a further opportunity to promote our country's wine and culinary heritage together. Supporting the Michelin Guide Italy presentation marks another step in Vinitaly's broader strategy to forge stronger connections between wineries and the restaurant industry."
Vinitaly's involvement in the Michelin Guide ceremony in Piacenza builds on Veronafiere/Vinitaly's collaboration with the Emilia-Romagna Region and APT Servizi Emilia-Romagna. Together, they have promoted the region's culinary traditions and local specialities, bringing Michelin-starred cuisine to Vinitaly for the first time in Pavilion 1.
The partnership will continue in 2027 with joint initiatives and events, with further details to be announced in the coming months.
This collaboration is part of Vinitaly's longstanding relationship with the restaurant industry, from its support for the UNESCO candidacy of Italian cuisine, now recognised as UNESCO heritage, to the established presence of JRE – Jeunes Restaurateurs at the Momenti d'Autore Restaurant and the various Ristorante d'Autore dining concepts.
Throughout the exhibition, these initiatives are complemented by a wide range of culinary experiences organised directly by exhibitors, reflecting how wineries themselves increasingly regard gastronomy and restaurant partnerships as integral to their brand positioning strategies.
According to the "Wine & Restaurants" survey conducted by the newly established FIPE–UIV Observatory in collaboration with Vinitaly, presented at the most recent edition of the exhibition, wine consumption in Italy's restaurant sector generates €12 billion in revenue.