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Global roadmap on the way to Vinitaly 2026

November 12 2025

Verona, 11 November 2025. Thanks to nine events scheduled across Asia, Europe, and the Americas, Vinitaly continues its international network's journey of expansion and innovation. The leading event promoting Italian wine worldwide consolidates its presence on strategic markets with two main objectives: to support the internationalization of companies and increase the number of incoming professional operators for the 58th show scheduled in Verona 12-15 April 2026.

“Veronafiere continues to strengthen its efforts on its reference international markets," said the President of Veronafiere, Federico Bricolo, "with the aim of supporting Italian wine companies along their journey of international growth. Vinitaly provides companies with a unique wealth of expertise, institutional and commercial relationships, through our close association with the ICE-Italian Trade Agency and the main institutions, to promote Italian winemaking excellence worldwide in the best possible way.”

“Over the last three years,” said the General Manager of Veronafiere, Adolfo Rebughini, “we have expanded Vinitaly’s service function so that it is now the reference platform for Italian wine on the main global markets. Our 2025–2026 roadmap is designed to encourage and support the growth of Italian companies by working in synergy with institutions and the Italian Trade Agency (ICE) within a country system framework. This process also includes Sol Expo for the extra virgin olive oil and seed oil supply chain, Vinitaly Tourism (a new format for wine tourism( and the Vinitaly International Academy, providing training to spread increasingly qualified knowledge of Italian wine around the world.”

The November 2025-April 2026 international calendar sets off with the Vinitaly Japan preview in Tokyo (November 17 and 18), alongside SOL Expo (the extra virgin olive oil and seed oil supply chain event scheduled at Veronafiere 1-3 March 2026).

The tour then continues in Belgrade, Serbia, for the fifth Vinitaly – Wine Vision by Open Balkan, the main wine event and full-scale hub for the Eastern European market (22-25 November). Incoming areas fort Vinitaly-Verona now include Albania as a new entry (Tirana, 26 November), a tourist destination experiencing strong growth even in the luxury segment, thanks to new high-end hotels and resorts which, in the first six months of 2025 alone, attracted almost five million tourists.

The December agenda focuses on Asia, especially in two emerging markets with strong growth prospects for Italian wine: Bangkok (Thailand, 8 December) followed by New Delhi (India, 10 December). India returns again for Veronafiere's internationalization program in 2026. The new year opens with the Vinitaly Roadshow in Mumbai and Panaji(16-18 January 2026), not to mention Vinitaly 2026 presentation stages in Poland and Norway (Warsaw and Oslo in February). Vinitaly China Chengdu (22-25 March) will hand over to Verona itself for Vinitaly 2026, which – once registrations are completed - is already expected to be fully-booked.

 

“We are working on a full program of events for the 58th Vinitaly in Verona," General Manager Rebughini added, "in line with exhibitor expectations, including market analysis and new trends.”

As regards thematic areas, Xcellent Spirits - Drink&Mix will qualify the mixology venue alongside the already tried and tested Xcellent Beer. Further expansion of the NoLo offering is also under consideration.

After the 58th Vinitaly itself, the show's international tour continues in Brazil with Wine South America (Bento Gonçalves, 12-14 May), China with Wine to Asia (Shenzhen, 14-16 May), Kazakhstan (Almaty,29 June) and the United States with Vinitaly.USA (October 2026).

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