What is wine2wine?


wine2wine is an international wine business Forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals, eager to develop and grow their wine business worldwide.


wine2wine Business Forum was nominated for the 2019 Born Digital Wine Awards, a competition that rewards quality content related to the wine world: online publications, audiovisual and photographic content, original formats and innovative media such as podcasts.


wine2wine Business Forum provides a unique opportunity to reflect, discuss and share Business Ideas on the most important issues facing the rapidly evolving international wine industry. It is a chance for the community to connect and combine its common passion and diverse expertise towards shaping a prosperous and sustainable wine industry..


wine2wine Business Forum Format


wine2wine Business Forum spans two intense days of training and updates, organized into:

  • 30-minute theoretical sessions at various levels (basic or advanced), delivered by international speakers who are top experts in the field, with simultaneous translation to and from Italian.

  • 20-minute practical workshops in small rooms dedicated to structured networking, designed to facilitate direct interaction and the development of meaningful connections among participants.

  • Tasting sessions led by internationally renowned sommeliers and experts, exploring trends and key topics in the wine business through tasting experiences.
  • The speakers are recognized experts in the wine business, known as some of the brightest minds in the wine world, both from Italy and abroad. The topics aim to stimulate reflection and provide each participant with useful operational tools across various themes.


    Wine Industry and New Technologies: Keeping up with new technologies in the wine industry can be challenging, but the immense potential they represent makes it critically important to stay updated. The goal is to create an actionable manifesto focused on what digital trends in wine, including artificial intelligence, can do to enhance your wine business.


    Revolution in Marketing & Communication Strategy: Advances in neuroscience, data analysis, and other innovations are transforming communication and brand creation strategies in the wine business. How can we use this information to effectively communicate the story of our wines to consumers? Today's wine marketing is more complex, with the emergence of new global markets, consumers with diverse needs, and the e-commerce component, all requiring the development of new strategies tailored to specific contexts.


    The Human Element in Management & Leadership: Amidst all the talk of digitalization, new technologies, algorithms, and data-driven management, we risk overlooking that human relationships and strong leadership are still the foundations of a successful wine business. How can we embrace technology while ensuring it doesn't bring out the worst in us?

    Understanding Export Markets: The vitality and profitability of the wine industry are closely tied to understanding global and local market trends and dynamics. The wine2wine Business Forum offers wine business professionals detailed profiles of target markets, new ideas on boosting sales in established markets like the US wine market, insights into emerging markets, and projections for high-potential markets worth watching.


    Examples of Ecological, Economic, and Social Sustainability:  Sustainability is often discussed, but how do we avoid empty words and instead give concrete substance to this call to action? The direct economic impact of climate change on the wine business has made it urgent to focus on ecologically sustainable choices. How can a forward-looking business vision embrace the social and economic aspects of sustainability while maintaining the wine value chain?


    The wine2wine Business Forum also offers wine professionals unique opportunities to build networks through informal meetings and dedicated spaces.

    Why do we need wine2wine Business Forum?


    The global economy in general and the wine industry in particular is faced with both complex challenges and opportunities, linked to increasing global competition and recurrent economic crisis.


    These wider dynamics, coupled with rapid technological innovations, are reshaping how wine production and distribution are organised, the nature of the value creating process, and ultimately how wine businesses interact with consumers.


    wine2wine  provides a forum for wine producers and industry professionals who want to remain informed, to share ideas about how to successfully navigate these changes and to ultimately leave with actionable tools to improve their wine businesses.

    The event is a critical dialogue on how the wine community can embrace change, in a way that protects the rich heritage of wine and winemaking.


    Join us! Extend your knowledge, share your expertise, get answers to your questions, enrich your networks and inspire change in the future of the wine industry!

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