official event
Vinitaly 2025
Events
5StarWines – the Book – 9th Edition
Three days of blind tasting that put the spotlight on wineries investing in the improvement of their wines and their international promotion. A jury of experts selects the best of the participating wines for publication in the 5StarWines – the Book guide.
OperaWine 2025
OperaWine, Finest Italian Wines: Great Producers Selected by Wine Spectator is the exclusive event organized by Veronafiere and Vinitaly, in collaboration with Wine Spectator. OperaWine offers international wine professionals the opportunity to taste and get to know the best Italian wines presented by Italy’s greatest producers according to Wine Spectator.
VIA Verona 2025
The 32nd Edition of the Vinitaly International Academy, the course to become an Italian Wine Ambassador and Italian Wine Expert, will be held from 27th to 31st March 2025 in its headquarters in Verona.
5StarWines - the Book Trophy Award Ceremony & Masterclass 2025
This masterclass, guided by some of the General Chairs of 5StarWines - the Book 2025 edition, explores the "Top Scorer" wines selected for the 5StarWines - the Book guide.
GRAND TASTING: " The differently indigenous: when science and passion rewrite the rules"
The world of wine is often associated with renowned regions traditionally devoted to viticulture. However, recent history has shown that excellence can be born even in places considered less favorable, thanks to the efforts of visionaries who have been able to turn challenges into opportunities, planting Italian or international grape varieties. This tasting will allow us to discover examples of wines that have brought luster to unconventional territories, rewriting the map of enology.
Vino & Storia: A Journey Through Italy’s Past in Six Wines
Italy’s wines are more than just expressions of terroir - they are windows into the country’s rich and complex history.
Want to make great wine? Plant a forest! Moderated by Isabelle Legeron MW. How quality, terroir-driven wine demands vibrantly alive soils and a biodiverse environment
California to California
While California, the expansive state along the Pacific Coast, was named by Spanish explorers over 400 years ago, there is another California at the northern tip of Bolgheri in Tuscany.
Refreshing Reds: Exploring Italy’s Vibrant, Chill-Worthy Wines
As wine consumption trends shift, many worry that red wines are losing favor - especially among younger consumers drawn to lighter, lower-alcohol options.
Salt West: envisioning the next Sicilian destination
Facing the sea, in the most western part of Sicily, there is the largest lagoon of southern Italy.
TASTING EX...PRESS: Top welschrieslings and comparison with international varieties from Slovenia
Welschriesling is making a comeback on the international wine scene.
Attilio Scienza VIA Advanced Seminar with Andrea Lonardi MW: Telling the story of wine through metaphor (anguish, borders, journey)
Discover the art of rhetoric and the importance of metaphor to telling the story of wine.
Attilio Scienza VIA Advanced Seminar with Lara Loreti. NOLO: opportunity or illusion?
Join Italy’s leading wine academic, Professor Attilio Scienza, on an evocative and thought-provoking journey through the history of wine and public health, evolving consumer habits, and future expectations.
TASTING EX...PRESS: Top Italian reds: A taste of DWWA excellence
Join Decanter World Wine Awards Regional Chair for Tuscany and Italian wine expert Michelle Cherutti-Kowal MW to discover 10 top-awarded red wines from the 2024 competition, from Italy’s most celebrated regions.
"Discover Western Liguria with 'Vine in Riviera's Western Liguria
A journey through grape varieties, terroirs and unique appellations of western Liguria through the wines of Vine in Riviera producers.
TASTING EX...PRESS: Blancs de Blancs Champagnes
François Gilbert, co-founder of Gilbert & Gaillard, will tell you everything there is to know about their origins, character and aromatic complexity. A category of Champagne in its own right, it is made from 100% white grapes, in this case Chardonnay in the vast majority of examples. Its prestige stems from the Côte des Blancs and its Grand Cru-classified vineyards where the varietal reigns supreme.
Blanc de Blancs Champagne only contains white grape varieties like Chardonnay, though also less frequently, Arbane, Petit Meslier, Pinot Blanc and Pinot Gris. It is a delicate wine with welcome exuberance, and it can take on numerous personas. In younger examples with some verve, it gives the tastebuds a wake-up call as an aperitif. In more mature blends, it is dense and saline and works well with buffets, whilst the consummate versions mirror the chalky soils of their terroir with their aromas of gunflint and chalk, not to mention that inevitable touch of toast and pastries.
10 Years of VIA, 10 Etna Wines: A Decade of Discovery in a Glass!
To celebrate the 10th anniversary of the Vinitaly International Academy (VIA), this special tasting - organized in collaboration with **Cronache di Gusto - offers an exciting and nostalgic journey through 10 Etna wines from the 2015 vintage, a symbolic tribute to VIA’s decade-long journey.
Wine trends for 2025
As the wine industry evolves, several emerging trends cater to a more health-conscious, sustainability-driven, and technology-savvy audience.
Discover Franciacorta, Italy’s premiere sparkling wine, through its different typologies
Explore six distinct Franciacorta wines shaping the different nuances of the territory.
Asolo Prosecco, an immersive experience in beauty and culture
Torgiano: exploring the origins of Umbrian wine
It is no coincidence that Torgiano became one of the first Italian DOCs (1968) and the first Umbrian DOC and DOCG.
RAW WINE Verona 2025
RAW WINE Verona is a celebration of natural, low-intervention organic and biodynamic wine. Taste wine by 120+ artisanal producers from around the world, for one day only.
Famiglie Storiche Amarone 2015: l’identità dei Cru
Continuing to elevate Amarone as a contemporary fine wine, Famiglie Storiche presents the Amarone 2015 from the Cru of each member. During the tasting, guests will have the opportunity to discover the expression, uniqueness, and identity of each Amarone, shaped by the interpretation and style that define each winery within Famiglie Storiche.
TASTING EX...PRESS: Volcanic Rhythm A Dance with Fire & Wine
From Etna to Santorini, from Tenerife to Kaiserstuhl, from Soave to Campania – volcanic soils shape some of the world’s most thrilling wines. Claudia Stern, Sommelier & VINUM Editor, takes you on a deep dive into the explosive elegance and mineral intensity of these extraordinary terroirs. Experience the raw energy of the earth in every sip.
INTL TASTING | Pinot noir, reflections of terroir
A journey through the terroirs that exalt the unique character of Pinot Noir, from the heart of the old world to the vibrant expressiveness of the new world. From the refinement of Burgundy, the aromatic elegance of Alsace to the energy of South African Pinotage.
INTL TASTING | The Meunier of Benoit Roulot
The pure Pinot Meunier champagnes of Benoit Roulot from 4 different areas in the Marne valley and the influence of the dosage after disgorgement.
INTL TASTING | Discover Rhône Valley vineyards
The second AOC vineyard in France, the Rhône Valley vineyard is a whole world to discover, a changing universe that wraps and unfolds around a fluid axis: the Rhône.
GRAND TASTING - Made in Italy: New, rare, and innovative wines you have never tried or heard of
A masterclass led by Ian D’Agata that features never-before tasted brand new releases, and wines that are innovative, experimental and/or rare.
MICROMEGAWINES: The great native grapes of Italy and their wines pt.1
Italy's fortune is its native grape varieties that no one else has. Approximately twelve great wines will be tasted to highlight the greatness and potential of grape varieties and their great wines.
MICROMEGAWINES: Cannonau and Granatza, two local and unqiue grape varieties for a territory that is just as unique and local
A unique part of Sardinia, the Mamojada boasts its own unique Cannonau biotypes and a distinct indigenous variety, Granatza. This masterclass highlights the exceptional wines being made by small family units in a still wild, secluded part of the island.
MICROMEGAWINES: Of terroir and techniques
In this masterclass, we will explore the role of men and women in the fashioning of highly specific wines, such as for example wines made with classic winemaking techniques and those by extended skin contact.
MICROMEGAWINES: North and South, the great native grapes of Italy and their wines pt.2
A masterclass devoted to highlighting great wines made with native grapes mostly from the south of the country, and by small wineries, many of which at MMW for the first time, and our first international wines.
THE SUNS IN THE GOLD GUIDE I VINI DI VERONELLI 2025 Ten stories in the form of wine
On a journey through Italy, we will tell, through their tasting, the stories of the 10
“Sun”, wines that stand out for their originality and value, assigned in the 2025 edition
of the Guida Oro I Vini di Veronelli.
WALK AROUND AIS: PASSEPARTOUT WINES OF VITAE 2025
The Vitae Guide of the Italian Sommelier Association celebrates its eleventh edition with a great tasting with the best selected labels of Passepartout wines: these are a precious reference for the wine lists of restaurant professionals as they prove to be highly versatile in pairings.
Wine Tricks: when your mind tastes before you do
The hidden side of tasting, in a unique experience that unites neuroscience, sensory perception, the brain and consumer choices.
Piemonte’s white wines: an accelerating trend
Over the last 15 years, Piedmont’s impressive range of white grape varieties has quietly gained vineyard share from the better-known reds.
CUSTOZA: The Art of Blending
Custoza is the white wine produced in the hills between Verona and Lake Garda in Italy.
Montefalco, Land of wine
An exclusive masterclass organized by the Consorzio Tutela Vini Montefalco, dedicated to the wines of a region representing the heart of Italy’s viticulture: Umbria.
Vini&Consumi Awards 2025
The eleventh edition of the Vini&Consumi Awards, the prizes for excellence organized by Tespi Mediagroup and awarded by operators in the retail world to companies in the wine sector.
Between the risk of duties and consumption revolution: wine at a historical turning point? How to address market challenges and support the values and identity of a pillar industry for the country.
Unique and distinctive: presentation of the geo-viticultural map
The Consorzio del Vino Brunello di Montalcino presents for the first time a research work for an in-depth reading of the denomination. An official tool to support knowledge of the territory that becomes an opportunity to objectively tell the unique and identifying characteristics of Montalcino. A tasting of 6 Brunello di Montalcino 2020 labels will follow, commenting the results of Brunello Forma, the new vintage evaluation method.
The microbiomes of the Pievi del Vino Nobile di Montepulciano
Microbiological terroir, isolation and characterization of indigenous yeasts and fermentation bacteria. Following tasting.
Young to Young - session 1
Meeting between young wine producers under 40 and young content creator and wine writer called to tell the wineries on different media, from Blogs to Facebook and Instagram.
Young to Young - sessione 2
Meeting between young wine producers under 40 and young content creator and wine writer called to tell the wineries on different media, from Blogs to Facebook and Instagram.
Young to Young - session 3
Meeting between young wine producers under 40 and young content creator and wine writer called to tell the wineries on different media, from Blogs to Facebook and Instagram.
ALTAGAMMA-BAIN FINE WINES AND RESTAURANTS MARKET MONITOR 2025
Presentation of the Altagamma and Bain & Company study on the market, trends, and outlook for fine wines and high-end restaurants. With Matteo Lunelli (Altagamma and Ferrari Trento), Maurizio Zanella (Altagamma and Ca’ del Bosco), and other industry entrepreneurs.
Zero Alcohol and Market Expectations
Dealcoholized Wines: From Niche to New Business Opportunity.
A deep dive into the “NoLo” market, from sales to consumption, starting with the analysis of the UIV-Vinitaly Observatory and insights from key players in import, distribution, and the Horeca sector.
Technology 0.0: Production and Innovation in comparison
A rapidly evolving technology designed to preserve organoleptic characteristics while enabling scalable production. A deep dive into dealcoholized wine production in Italy, highlighting the synergy between suppliers and producers.
The Value of Training: Its Impact on the Competitiveness of Wine Businesses
The workshop "The Value of Training: Its Impact on the Competitiveness of Wine Businesses" aims to explore the crucial opportunity of mandatory and continuous training in the Italian wine sector.
Organized by Foragri (the bilateral entity for training in agriculture), the event highlights the strategic role of education through a Nomisma study, real-world experiences from the field, and a constructive dialogue between institutions and social partners to drive renewal and innovation in national viticulture.
General Assembly of Assoenologi Members
The General Assembly of Members is the annual gathering for Assoenologi members.
Next-Gen Wine: Startup, Sustainability, and Collaboration for the Future of Wine
An event in a "pitch" format dedicated to discovering the most disruptive solutions in the wine industry. A unique opportunity to explore the latest frontiers of innovation and the most promising technologies in the sector.
Discovering Collio
Join us for an exclusive masterclass exploring the most iconic wine varieties of Collio, Italy’s prestigious borderland terroir.
Delving Deeper into Brunello 2020
An introduction to the territory with insights of the unique and identifying characteristics of Brunello di Montalcino.
The Whites of Vite in Riviera: Pigato and Vermentino
Deep Dive into the Two Main White Grape Varieties of Western Liguria These two grape varieties will be presented and analyzed through a tasting that explores their expression across different terroirs and winemaking styles, from the most traditional to the newest interpretations. Presentation by Jacopo Fanciulli, Italian Wine Ambassador.
The Reds of Vite in Riviera: Granaccia, Ormeasco, and Rossese
In-depth Exploration of the Main Black Grape Varieties of Western Liguria. These grape varieties will be presented and analyzed by tasting their expression across different terroirs and vinification methods, from the most traditional to the more recently developed wines.
10 years later: A Super Tuscan Retrospective of the 2015 Vintage
How to participate: PRIVATE EVENT
RSVP: [email protected]
Vinitaly Tourism - Wine Tourism in Italy: Data, Trends, and Opportunities
Wine tourism destinations compared: positioning data through online presence analysis, market trend insights, and opportunities for wine tourism, operational strategies, and territorial promotion policies.
Vinitaly Tourism - Synergistic Strategies for Enhancing Appellations and the Territory
The Governance of Wine Tourism: The role of local government departments, wine routes, and consortia in promoting appellations and the territory. A discussion on institutional synergies and regional best practices.
The importance of cooperation between public and private entities to strengthen wine tourism positioning and enhance territorial heritage.
Funding actions for the sector.
Vinitaly Tourism - Innovation and Sustainability in Wine Hospitality: The Key Role of the Hospitality Manager
The Integration of Innovation and Sustainability in Wineries to Enhance the Wine Tourism Experience.
An analysis of innovations in wineries aimed at providing a sustainable and high-quality hospitality experience.
A deep dive into the emerging role of the hospitality manager: training, skills, and impact on visitor experience.
A discussion on organizational models and innovative solutions adopted by leading industry companies.
Vinitaly Tourism - Wine Tourism: Regional differences, new challenges, and opportunities
Wine Tourism on the Rise: Between experiential tastings, hospitality, and digitalization challenges, the sector is evolving with regional differences and a growing need for specialized training.
The GRAMMAR of TANNIN : Stories in texture, bringing grip to life
This Masterclass features wines sourced from the length and breadth of Italy, including both established appellations and emerging realities. The Grammar of Tannin examines shape and texture in these wines.
VIA Seminar led by Prof. Attilio Scienza | Vocation is the true heritage of wine-producing region
How to participate: PRIVATE EVENT
VIA Seminar led by Prof. Attilio Scienza | Rhetoric, metaphor and wine storytelling
How to participate: PRIVATE EVENT
2015 Valpolicella: A Deep Dive into the DOC’s Finest
An exclusive masterclass that explores the 2015 vintage of Valpolicella DOC wines, showcasing the diversity and richness of this renowned region.
35° SEMINARIO MASI AL VINITALY: FOJANEGHE. La contemporaneità del “bordolese di montagna”
The 35th Masi Seminar at Vinitaly explores the “mountain Bordeaux” of Fojaneghe, an icon of Trentino wine for over 60 years. In the company of experts and with a historic vertical tasting, we analyse its role today and perception by consumers over the years.
TellyWine: the app that enhances the culture of Italian wine
TellyWine is the innovative app that enhances the culture of Italian wine, providing objective information on 420,000 labels and making Italy’s winemaking excellence accessible to everyone.
INTL TASTING | Volcanic Wines from Hungary: From Splendid Balaton to Marvelous Tokaj
What connects the Tokaj Wine Region—famous for its legendary Tokaji Aszú—with Somló, one of Hungary's smallest wine districts near Lake Balaton, known for its characterful dry wines? The answer lies in the volcanic soil, a defining terroir element that shapes the grapes and the wines they produce. Wojciech Bońkowski, Master of Wine, will guide you through the exciting and captivating wines of these two remarkable regions.
Calabria, Italy’s Best-Kept Wine Secret
Around 2,800 years ago, with the arrival of the first Greek settlers in Italy and the birth of what would become Magna Graecia, numerous grape varieties were introduced for winemaking.
Governing Uncertainty: Strategies for the Future of Agri-Food
The essential elements that will be addressed at the conference are: risk mapping, solutions for risk mitigation, financial solutions, technological solutions, and business strategies.
Retrospective of an Evolving Territory
The Masterclass will explore the longevity of Irpinian wines, both white and red, with an analysis of the region’s evolution over the past 10 years.
One island, one world: Sicilia Doc wines
The masterclass on Sicilia DOC will focus on five indigenous grape varieties present in the appellation, namely: the two flagship varieties of Sicilia DOC, Grillo and Nero d’Avola; Lucido, another white grape, in addition to Grillo, which is the most widespread variety in Sicily (covering over 30,000 hectares); and two exceptional red varieties, besides Nero d’Avola, Perricone and Frappato, which are gaining popularity among wine enthusiasts.
The Essence of Conegliano Valdobbiadene Prosecco: Terroirs, Vintages, and Styles
This experience highlights how the region’s morphology, soil, climate and winemaking styles impact on the distinctive character of Conegliano Valdobbiadene Prosecco Superiore
21st round table on the wine market in large-scale distribution: “WINE AND GDO: INNOVATION, MARKETS, AND OPPORTUNITIES”
The traditional round table organized by Veronafiere, where the analytical study “Circana for Vinitaly” will be presented, based on updated data from supermarkets and discount stores
"CIELO SUSTAINABILITY AWARD"
The "Cielo e Terra Sustainability Award" celebrates the company's commitment to reducing environmental impact, improving the work environment, and achieving satisfactory economic results. For ten years, the company has shared its progress with partners and suppliers. In 2025, after achieving a score of 103.3 in the second B Corp certification, Cielo e Terra reaffirms its dedication to conscious choices, concrete actions, and collaborations for a sustainable future. The event will take place on April 8, 2025, at 10:00 AM, at their booth at Vinitaly (Hall 5, Stand E6).
VIA 10 Years: A Journey Through the Wine Islands – Etna and Sardinia Tasting
A walk-around tasting showcasing a handpicked selection of the expressive wines from Italy's two largest islands: from Sicily, the wines of Etna, and from Sardinia, the Cannonau-based wines, evoking the essence of the Islands' personalities and native grapes
INTL TASTING | Exploring Djokovic wines
Explore the terroir of Djokovic Winery through a horizontal tasting of three wines from the 2022 vintage. Discover the vintage’s uniqueness, aging potential, and the winery’s plans for the near and distant future.
A Square Meter of Biodiversity: A Project for the Future
Organic and biodynamic agriculture: not just a method of production, but a true manifesto of environmental responsibility.
There's Ferment and Ferment: Spontaneous Fermentation and Biodynamic Wine
Spontaneous fermentation and biodynamic wine represent a return to the origins of winemaking, celebrating biodiversity and the authenticity of the terroir.
Vinitaly Tasting: Alto Adige and Trentino, Mountain Wines
The Trentino-Alto Adige region boasts a winemaking tradition spanning thousands of years, characterized by a remarkable diversity of grape varieties. From Sauvignon to Sylvaner, Pinot Bianco to Gewürztraminer, the world of white wines offers endless nuances. But red wines are just as exciting, ranging from the native Lagrein to prestigious international varieties.
Vinitaly Tasting: Into the World of Supertuscans
Red Tuscany is not just about Sangiovese: history has shown that international grape varieties thrive in this region, both along the coast and inland. Cabernet Sauvignon, Cabernet Franc, Merlot, Syrah… From Bolgheri to Maremma, Carmignano to Chianti Classico, each area has carved its own path, producing wines that are deeply rooted in their territory yet boast an international appeal.
Vinitaly Tasting: Barolo and Its Brothers
Central Piedmont reveals all its nuances, from the Alta Langa, home of sparkling wines, to its classic native grape varieties: Barbera, Grignolino, and Nebbiolo, the backbone of renowned wines like Roero, Barbaresco, and Barolo. And as a surprise interlude: an exceptional white wine from the Aosta Valley.
Vinitaly Tasting: Great White Wines Across the Apennines
Everyone underestimates the greatness of white wines produced in Central Italy. Here, we showcase extraordinary hidden gems, largely unknown to the public. This tasting is a must for those looking to discover underrated yet highly prestigious wines. A journey through native grape varieties, true regional treasures like Verdicchio, Bellone, Vermentino, and Falanghina.
Vinitaly Tasting: Proud and Radiant Sicily
Sicilian winemaking is not just about Etna, despite its recent rise in popularity. This region has so much more to offer, from outstanding white wines made with Grillo and Catarratto to remarkable reds. With its diverse terroirs, Sicily shapes its grapes and wines in a truly distinctive way, showcasing a rich and varied heritage.
Vinitaly Tasting: Mediterranean Reds
If there is one thing that characterizes the viticulture of our Peninsula, it is the Mediterranean Sea, which laps our coasts and extends its influence deep inland. The red wines we produce in the southern regions all bear the Mediterranean imprint, expressed in different ways depending on the grape variety and region of origin.
Vinitaly Tasting: On the Trail of Gallo Nero
We are in the vast Chianti Classico area, where Tuscan wine had its epicenter until the early 20th century. Chianti Classico boasts a rich history but also a very modern approach to viticulture, which has increasingly led producers to enhance the Sangiovese grape. Our journey takes us through the different zones to understand their unique characteristics.
Vinitaly Tasting: Italian Perlage
Bubbles, always bubbles, intensely bubbles. The world of sparkling wine is increasingly capturing people's hearts, and in Italy, we produce them to suit every taste. From Prosecco Superiore DOCG, increasingly loved by young people, to Franciacorta DOCG and Trento DOC, high-quality Metodo Classico wines, without overlooking some intriguing yet lesser-known options.
Vinitaly Tasting: Towards Classese: The Future of the Cradle of Italian Metodo Classico
The Oltrepò Pavese is the largest Pinot Noir growing area in Europe after Burgundy. Through secondary fermentation using the traditional method, it produces a sparkling wine of exceptional quality: Oltrepò Pavese Metodo Classico Pinot Nero DOCG. With the recent approval of the regulation amendment, it will now bear the name Classese.
Vinitaly Tasting: Brunello & Co.
Quota 400 from the Island of the Nuraghi to Montalcino, passing through the Maremma hills, across pebbles, sands, and clays. The king of Tuscan reds, Brunello di Montalcino, is surrounded by other aristocratic wines, starting with a surprising Maremma rosé, moving on to a Sardinian Bovale, and crossing the Tyrrhenian Sea once again through Maremma, Montalcino, and Montepulciano.
Vinitaly Tasting: From Friuli to Veneto
Northeastern Italy produces great wines and was once considered by the Emperor of Austria as the main supply region for his court. This tasting begins with renowned Friulian whites, from Sauvignon to Friulano, before moving on to the well-known red wines of Valpolicella in Veneto.
INTL TASTING | Da Capo al Capo: Idiom Wines – Italian Roots, South African terroir
For 21 years the Bottega Family have produced unique and characterful wines in the southern part of the Stellenbosh wine region. Join us for a guided tasting of 4 signature Idiom wines: Pinot Grigio, barrel aged Viognier, Primitivo and the Pinotage driven Cape Blend.
TASTING EX...PRESS: Discovering Italy’s Old Vines: A Masterclass with Sarah Abbott MW
Join Sarah Abbott MW for an exclusive tasting of extraordinary old-vine Italian wines, selected in collaboration with IWSC and oldvines.org. Discover the heritage, resilience, and character of these rare and historic vineyards.
TASTING EX...PRESS: Meininger's Mundus Vini Spring Tasting non-alcoholic wines - Best of
The proportion of non-alcoholic wines is growing. Demand is increasing. But how is the quality of the products? This is what the Meininger's Mundus Vini tasting explored in spring. Karin Eymael, editor-in-chief of Weinwirtschaft, presents the winners. And gives also background information.
ICE Walk Around Tasting session 1
In partnership with ICE Agenzia and under the patronage of the Ministry of Foreign Affairs and International Cooperation
B2B meetings with the delegation of international buyers selected by ICE Agency
ICE Walk Around Tasting session 2
In partnership with ICE Agenzia and under the patronage of the Ministry of Foreign Affairs and International Cooperation
B2B meetings with the delegation of international buyers selected by ICE Agency
ICE Walk Around Tasting session 4
In partnership with ICE Agenzia and under the patronage of the Ministry of Foreign Affairs and International Cooperation
B2B meetings with the delegation of international buyers selected by ICE Agency
MIXOLOGY: Workshop - FOOD PAIRING & COCKTAILS
Discover the basic rules of food pairing with cocktails: how to combine foods and drinks in a harmonious way, following simple but effective methods and principles to enhance each dish and create unique sensory experiences.
MIXOLOGY: SOCIAL MIXING VS REAL MIXING
Thanks to social media, education and information about the world of mixing has become an extremely crowded field, what is true, historically reliable and important to know and what is wrong, of the myriad of notions circulating online?
MIXOLOGY: SHŌCHŪ: DISCOVERING THE ESSENCE OF JAPANESE DISTILLATION THAT CONQUERS ITALY
Join us on a sensory journey to discover shōchū, the quintessential Japanese distillate. During this masterclass, we will explore the origins, ingredients and production techniques that make shōchū a unique beverage. We will taste 3 varieties, analyzing the aromatic profiles and how it is tasted in Japan. It is an unmissable opportunity to broaden your knowledge and appreciate the richness of Japanese culture through its emblematic distillate.
MIXOLOGY: MIXING WITH NONINO : WHEN THE SPIRIT IS FREE. EDOARDO NONO AND ANTONELLA NONINO
With Edoardo Nono, Rita & Cocktails and Rita’s Tiki Room in Milan, we will discover how to enhance the Spirito Nonino , the Grappa that has revolutionized the world of distillation in Italy and abroad.
MIXOLOGY: TERROIR": from the culture of Altos Agave to the variety of local ingredients of 207 Amaro Locale. A journey of flavours between Mexico and Italy with Pernod Ricard
The concept of terroir, mainly linked to the world of wine, also extends overseas until reaching Mexico, where the variety of the territory gives unique and identifying products. Among these we find the distillates of Agave, which tell the territory from which they come, as 207 Amaro Locale that tells us about Italy from North to South.
MIXOLOGY: SOCIAL MEDIA COCKTAIL: ASTI SPUMANTE E MOSCATO D’ASTI DOCG NELLA MIXOLOGY
Join us in this exclusive masterclass, where you will explore the unique world of the DOCG Moscato d'Asti Spumante. You will have the opportunity to learn how to create two exclusive cocktails and how best to communicate them on social media.
MIXOLOGY: SUSTAINABILITY AND COCKTAIL DESIGN
Join this masterclass to discover how to create sustainable and trendy cocktails! We will explore the use of ecological ingredients, the design of a winning cocktail card, and how to make instagrammable drinks with design supports. You will also learn how to find sponsors for collaborative projects, use AI in creating new cocktails, and strategies to sell your drinks more effectively. A unique opportunity to innovate and grow your bar or restaurant!
MIXOLOGY: ALTERNATIVE INFUSIONS IN CATERING
In-depth on the various extraction methods dedicated to the botanical, oriental but also territorial, to obtain alcoholic and non-alcoholic beverages to be proposed in the various catering situations. These types of products can be tasted alone or paired with sweet but especially savory dishes (www.ferridal1905.com).
MIXOLOGY: WHEN GIN MEETS WINE AND BEER
What happens when the world of wine and beer intertwines with that of gin? A unique masterclass to explore creative contaminations between seemingly distant universes.
INTL TASTING | Albanian Vineyards: Unlocking the Secrets of Wine
Albanian wines are a hidden gem in the Mediterranean, showcasing a rich history of winemaking that dates back thousands of years. With a unique blend of indigenous grape varieties, Albania’s wines reflect the country’s diverse terroirs, offering bold, expressive flavors that are gaining recognition on the global stage. At Vinitaly 2025, explore the rich and diverse Albanian wine scene with five exceptional wineries, each showcasing unique native varieties and terroirs. This masterclass presents a curated selection of wines, each embodying the essence of Albania's winemaking traditions.
Berlucchi Franciacorta: The Italian Sparkling Nature
The masterclass will be conducted by Susannah Gold IWA, journalist, writer, WSET educator and podcaster, with Cristina Ziliani, Vice President of Berlucchi Franciacorta.
Game of Troia: Conquering Apulia’s Noble Red
Ready to taste victory? Step through the gates of Puglia and uncover the region’s most fascinating secret weapon: Nero di Troia.
FERRARI RISERVA LUNELLI – From Genesis to Beauty
A journey through time, vintage after vintage, exploring Ferrari Riserva Lunelli—an iconic mountain sparkling wine from the Trentodoc appellation.
C-Pack, the "Network Competencies" on packaging, regulations, procedures, and new materials: the impact on the agri-food supply chain and the wine sector, balancing communication needs and sustainability.
Multi-vintage blends as the past and the future of wine
2025 marks the 100th birthday of Pasqua Wines, one of Italy’s leading family-owned wineries.
Contemporary Italian Rosé up-close: a tasting and masterclass
Rosé wine has seen remarkable growth in recent years, and its popularity shows little sign of slowing down. As global demand continues to rise, Italy’s top wine producers have stepped up, crafting high-quality rosés that rival the category’s best.
In this exclusive masterclass, we’ll explore benchmark still and sparkling rosés from France – the long-standing leaders in the field – before turning our attention to standout Italian selections from some of the country’s most respected producers. How do they compare? And is Italy poised to take a stronger position in this thriving market? Join us to find out.
Asolo Prosecco Docg – Elevate your Choice
A journey through history, culture and the places where Asolo Prosecco Docg was born. We will discover how culture can influence taste. A sensory journey through the glass. Climate, soil and biodiversity are the uniqueness of Asolo Prosecco DOCG.
Asolo Prosecco Docg – Elevate your Choice (1)
A journey through history, culture and the places where Asolo Prosecco Docg was born. We will discover how culture can influence taste. A sensory journey through the glass. Climate, soil and biodiversity are the uniqueness of Asolo Prosecco DOCG.
Asolo Prosecco Docg – Elevate your Choice (2)
A journey through history, culture and the places where Asolo Prosecco Docg was born. We will discover how culture can influence taste. A sensory journey through the glass. Climate, soil and biodiversity are the uniqueness of Asolo Prosecco DOCG.
Asolo Prosecco Docg – Elevate your Choice (3)
A journey through history, culture and the places where Asolo Prosecco Docg was born. We will discover how culture can influence taste. A sensory journey through the glass. Climate, soil and biodiversity are the uniqueness of Asolo Prosecco DOCG.
Asolo Prosecco Docg – Elevate your Choice (4)
A journey through history, culture and the places where Asolo Prosecco Docg was born. We will discover how culture can influence taste. A sensory journey through the glass. Climate, soil and biodiversity are the uniqueness of Asolo Prosecco DOCG.
Asolo Prosecco Docg – Elevate your Choice (5)
A journey through history, culture and the places where Asolo Prosecco Docg was born. We will discover how culture can influence taste. A sensory journey through the glass. Climate, soil and biodiversity are the uniqueness of Asolo Prosecco DOCG.
Vinitaly Tasting: Dal Friuli al Veneto
The north-east of Italy produces great wines and was considered by the emperor of Austria as the reference basin for his court. In this tasting we start with the renowned white wines of Friuli, from Sauvignon to Friulano, which then leave the space to the well-known red wines of Valpolicella.
Reds of Montello - A World to Discover
"Vini del Montello" include two denominations that the Consorzio protects, promotes and enhances: Montello DOCG and Montello Asolo DOC, small productions of great value that represent gems of our territory to be discovered. In this tasting will be presented an autochthonous variety of great interest: the Recantina.
Vinocultura Podcast - 1
Mario Piccini, moderated by director Tommaso Cerno, meets guests from the world of wine and beyond to discuss it in an informal way.
Vinocultura Podcast - 2
Mario Piccini, moderated by director Tommaso Cerno, meets guests from the world of wine and beyond to discuss it in an informal way.
Vinocultura Podcast - 3
Mario Piccini, moderated by director Tommaso Cerno, meets guests from the world of wine and beyond to discuss it in an informal way.
Presentation of the volume “Historical and heroic viticulture: the Historic Rural Landscapes of Italy”
The meeting will be attended by Cristian Ridolfi, President of the Soave Consortium, Eugenio Occhialini, Director of Edagricole, Mauro Agnoletti, Scientific Curator of the work, Angelica Mosetti, National Councilor of AIS, Damiano Zanotelli and Vera Rossi of the ViVaCe Committee of the Terraced Vineyards of the Cembra Valley.
PINTE CONSAPEVOLI
Promoting responsible drinking is not only a social responsibility but also an opportunity for growth. This presentation, led by Michela Cimatoribus (Sommelier, UBT Taster, and Board Member of *Le Donne della Birra*), explores the impact of mindful consumption initiatives in the beer industry.
The sparkling soul of signature cocktails.
A unique experience, where the wines of the Colli Piacentini together with the barmen of the Associazione Italiana Barman create surprising signature cocktails. A perfect balance of flavours that enhances the encounter between creativity and typical local products, giving rise to unusual and refined combinations. An unmissable opportunity to discover new perspectives on pairing and tasting.
Malvamici: a link of excellence between Malvasia di Candia Aromatica and Parma gastronomy.
Malvamici is a project that bases its strength on the synergy between the extreme versatility of aromatic Malvasia di Candia and the excellence of Parma gastronomy. Through this masterclass, we will discover how this unique wine can enhance exceptional dishes and even inspire innovative cocktails. An extraordinary tasting experience, where tradition meets creativity, resulting in surprising and unexpected pairings that communicate the flavour of Parma.
DAZI, NUOVI MERCATI E TENDENZE IN ATTO: LE SFIDE DEL VINO.
Interverranno Christian Marchesini, Presidente del Consorzio Tutela Vini Valpolicella, Alberto Bozza, Consiglio regionale del Veneto, Mauro Battocchi, Direttore Generale Promozione del Sistema Paese del Ministero degli Affari Esteri e della Cooperazione Internazionale e Riccardo Cotarella, Presidente Assoenologi.
Emilia-Romagna: the story of a land through its wines
From the Apennines to the sea, Emilia-Romagna is a region with an extraordinary wine heritage, with a unique variety of indigenous grape varieties and production styles. From great reds and whites to lively sparkling and semi-sparkling wines, the wines that best express the character of Emilia-Romagna. This masterclass will explore the region's most representative wines, highlighting their links with the territory and new market trends.
Lambrusco. A celebration of joy and versatility.
You have to know how to get to Lambrusco, either by being born with a nose for it (and this fortunate event is not necessarily capable of revealing its entire universe) or by really learning how. Lambrusco, or rather the (plural) different Lambrusco wines, are not wines like any other, but can be any wine you could wish for. And all this can be learned, told and experienced.
The Spagatori: a story of integration.
Presentation and projection of the documentary film 'Gli Spagatori', produced by Cantine 4 Valli, a winery in Piacenza, in collaboration with the Cooperativa Sociale I Perinelli, which promotes care and rehabilitation for people with mental health problems. "Gli Spagatori", the protagonists of the documentary, are a group of fragile young people who every day close thousands of bottles of Poggiarello's "Gli Spaghi", tying them by hand with string. Thanks to their work, their lives have changed: their experience can be a help and an example to other people in difficulty, fighting the stigma of frailty. The aim is also to encourage other companies to follow a similar path, so that, in addition to their extreme professionalism, the daily encounter with these young people is an invaluable human enrichment. At the end of the presentation, a glass of Poggiarello's 'Gli Spaghi' was served as a toast.
The Emilia of the 5 senses. Journey along the Wine and Food Routes of Emilia.
An experience along the roads of Parma and Piacenza to discover the territory through the 5 senses: the taste of food, the smell of wine, the sound of streams and seasons, working with your hands, the wonder of nature and art. The masterclass will take you on a journey through the guide 'L'Emilia dei 5 sensi' (Emilia of the 5 senses), starting from the splendid wine-growing areas of the Apennines and ending in the Bassa Parmense and Piacentina. A tasting itinerary that combines fine cured meats and typical cheeses from the mountains and PO with Malvasia wines from the hills of Parma and Piacenza. A story of traditions, flavours and scents that express the authenticity of these lands where life is tasted and sipped.
Emilia-Romagna to drink and tell: the Magnificent 4
A sensory journey among the four great protagonists of regional viticulture: Sangiovese, Lambrusco, Malvasia and Albana. Twelve iconic labels, selected as ambassadors of the territory, will narrate the extraordinary stylistic and qualitative variety of Emilia-Romagna. A masterclass celebrating identity, history and innovation through the glasses of excellent producers.
Albana DOCG: a Journey through Styles and Nuances
Albana, the first Italian white wine to be awarded DOCG status, is a treasure of Romagna that goes far beyond its famous sweet and raisin versions. Today, thanks to a stylistic evolution, dry Albana is conquering more and more fans with its complexity and versatility. In this masterclass, we will explore the different interpretations of this unique wine, discovering how territory and vinification enhance its nuances.
AperiVino cooperativo con presentazione, in anteprima, dei nove spirits prodotti dalla Cantina “I Vini di Maremma”
AperiVino cooperativo con presentazione, in anteprima, dei nove spirits prodotti dalla Cantina “I Vini di Maremma”. Evento organizzato in collaborazione con la Cantina I Vini di Maremma, The Spiritual Machines e la Pasticceria Giotto - Work Crossing Coop. Soc.
MASTERCLASS: “I vini cooperativi eroici: qualità, presidio e sostenibilità di un territorio”.
MASTERCLASS: “I vini cooperativi eroici: qualità, presidio e sostenibilità di un territorio”. Degustazione guidata di sei vini prodotti da vigneti situati in zone di collina o di montagna, con pendenze superiori al 30%, e coltivati a terrazzamenti. Evento dedicato ai buyer internazionali, organizzato in collaborazione con Vinitaly – Verona Fiere
MASTERCLASS: “I vini del mare: quando il mare incontra i vigneti”
Degustazione guidata di sei vini prodotti da vigneti situati in zone costiere, per i quali l'ambiente marino ha un impatto significativo sul processo di maturazione delle uve e sul profilo gustativo del vino, conferendo caratteristiche uniche legate alla vicinanza al mare.
MASTERCLASS: “Esperienza Vermouth: racconto, degustazione e percorso multisensoriale di un prodotto icona del Made in Italy”
MASTERCLASS: “Esperienza Vermouth: racconto, degustazione e percorso multisensoriale di un prodotto icona del Made in Italy” Evento organizzato in collaborazione con “Esperienza”.
Innovation: impacts from scientific research, production and ageing methods and packaging by the Associazione Donne del Vino (Women in Wine Association)
Tasting and opportunity to discuss trends and innovation on a broad scale, focusing on oenological choices in the vineyard and winery, product quality and commercial spin-offs. A look at the potential future of winemaking with an aside on resistant grape varieties.
Le Notti del Vino, the wine event of the Italian summer organised by Città del Vino
Le Notti del Vino (Wine Nights), which this year has become a national event open to all ‘Cities of Wine’ in Italy. Sponsored by the Italian Government Tourist Board (ENIT) and organised with the participation of the grass-roots organisations Pro Loco, the event will be held from 21 June to 22 September, promoting local wines and food&wine heritage. It engages 40 municipalities in Friuli and 300 plus wineries, with tastings, local speciality foods and cultural activities. In 2025, the event will grow further, with an additional 30 plus participating municipalities. The initiative aims to promote the local area, attract tourists and foster sustainability, involving protection consortia (Consorzi di Tutela) and businesses offering tourist accommodation.
42nd Bertiûl tal Friûl Wine Competition - organised by Pro Loco Risorgive Medio Friuli di Bertiolo in collaboration with Assoenologi FVG
A unique opportunity to compare the finest wines from local and regional wineries, involving winegrowers and protection consortia of DOC wines in Friuli Venezia Giulia. The competition is distinguishes by the particularly high standards and the impartiality guaranteed by the double tasting commission. Now in its 42nd edition, the competition rewards the winning wines in each category judged by the best wine tasting experts.
Wines of Friuli Venezia Giulia with Filippo Bartolotta
A journey across the representative fine wines of the region passing through the different aspects of terroir that mostly characterize the unique expression of the Friulian viticulture. Climate, winds, exposition, soil, altitude, and the vine grower’s hands: the best ingredients and the genuine tradition perfectly melted in every glass.
Presentation of the book Tra storia e leggenda: il Tocai di San Martino della Battaglia by the Istituto Il Tagliamento in Spilimbergo
A reconstruction of the history of the Tocai Friulano grape variety and its importance in the region’s agriculture and oenology. A tribute to the grape variety that due to the passage of time, and changes in fashions and tastes, risked becoming a distant memory.
Wines of Friuli Venezia Giulia with Filippo Bartolotta (1)
A journey across the representative fine wines of the region passing through the different aspects of terroir that mostly characterize the unique expression of the Friulian viticulture. Climate, winds, exposition, soil, altitude, and the vine grower’s hands: the best ingredients and the genuine tradition perfectly melted in every glass.
The future of food&wine tourism: trends and innovative experiences by Promoturismo
The conference will take an in-depth look at the key trends in food&wine tourism in 2025, starting with an analysis of the data from 2024; a year in which food and wine proved to be one of the main travel motivations and garnered greater attention from tourists. We will also discuss the use of Artificial Intelligence to improve the traveller experience and potential trends in wine tourism in 2025.
A small digest of the Universe: a journey across four different terroirs of Friuli Venezia Giulia - with Filippo Bartolotta
Four Friulian historical wine regions told by four different wines declined in a mini-vertical blind tasting. Thank to this masterclass you can discover the different terroirs by comparing them also through the time by understanding not only the expression of a zone but also its potential of ageing. Four Friulian historical wine regions told by four different wines declined in a mini-vertical blind tasting. Thank to this masterclass you can discover the different terroirs by comparing them also through the time by understanding not only the expression of a zone but also its potential of ageing.
Tasting with Spirit: the Journey of (Oeno)Satire by Movimento Turismo del Vino
The (Eno)Satira project was created to bring together the world of wine with the irony and creativity of satirical cartoons, connecting wine culture and art. During the event, some of the wineries that offer a Spirito di Vino room will take the opportunity to talk about their experience in the project and present a selected wine. It will be a unique opportunity to meet producers and connoisseurs, and taste some excellent wines.
Multiple mini-vertical tasting of four Friuli Venezia Giulia fine wines with Filippo Bartolotta
Four Friulian historical wine regions told by four different wines declined in a mini-vertical blind tasting. Thank to this masterclass you can discover the different terroirs by comparing them also through the time by understanding not only the expression of a zone but also its potential of ageing.
The terroir of Vitovska: the white heart of the Karst region with Robi Jakomin
One grape variety, one difficult soil, eight interpretations. The white wine Vitovska embodies the Karst landscape: rock, wind, sea and thousands of years of silence enclosed in a glass. This masterclass will explore how the terroir and the skill of the winemaker shape its identity, combining tradition and innovation. A sensory journey through eight different Vitovskas, to discover the nuances of a sometimes surprising wine that tells the story of its terroir in a unique voice.
Wines of Friuli Venezia Giulia with Stefano Cosma
A journey across the representative fine wines of the region passing through the different aspects of terroir that mostly characterize the unique expression of the Friulian viticulture. Climate, winds, exposition, soil, altitude, and the vine grower’s hands: the best ingredients and the genuine tradition perfectly melted in every glass.
Wines of Friuli Venezia Giulia with Pietro Russo MW
A journey across the representative fine wines of the region passing through the different aspects of terroir that mostly characterize the unique expression of the Friulian viticulture. Climate, winds, exposition, soil, altitude, and the vine grower’s hands: the best ingredients and the genuine tradition perfectly melted in every glass.
Volcanic Wines from Hungary: From Splendid Balaton to Marvelous Tokaj
What connects the Tokaj Wine Region—famous for its legendary Tokaji Aszú—with Somló, one of Hungary's smallest wine districts near Lake Balaton, known for its characterful dry wines? The answer lies in the volcanic soil, a defining terroir element that shapes the grapes and the wines they produce. Wojciech Bońkowski, Master of Wine, will guide you through the exciting and captivating wines of these two remarkable regions.