Verona 12 April 2026. The winners of the Vinitaly Design Award 2026 - the Veronafiere competition that promotes packaging as a strategic lever for brand positioning and identity in the wine, spirits, beer, and extra virgin olive oil sectors - were announced yesterday evening at the Teatro Ristori in Verona.
Celebrating its 30th edition with a new look under the artistic direction of Mario Di Paolo, 94 awards were announced, confirming the increasingly central role of design in building perceived value and an ability to guide consumer choices.
“The Vinitaly Design Award is not merely a competition dedicated to design," said Gianni Bruno, Deputy General Manager of Veronafiere, "but a platform highlighting how packaging today is an essential strategic tool. In an increasingly global competitive environment, Italian wine producers are called on to invest in design to stand out more. It is precisely in times of market contraction that we have to act, innovate and make a difference.”
During the evening, Mario Di Paolo expressed his sincere thanks to Michelangelo Pistoletto, honorary president of the jury, for his contribution to the prestige and cultural vision of the Vinitaly Design Award, extending the very meaning of packaging to reflect our times and the responsibilities we have as a creative supply chain. Thanks were also extended to the 30 members of the Jury for their work, expertise, and commitment to a top-level edition.
During the ceremony, a Lifetime Achievement Award was also given to Simonetta Doni, a key figure in Italian packaging design. Considered the "queen of design" in the wine and spirits sector, Doni contributed significantly to redefining the visual language of wine, training generations of designers and creating projects that have turned numerous labels into icons and international symbols of Italian winemaking excellence.
The Best in Show award went to Nino Negri 3000 by Nino Negri Cantina in Valtellina, a project that stood out for its ability to integrate creative vision, consistent identity, and innovation, interpreting packaging as a sensory experience and a strategic communication tool.
Special Awards expressing the encounter between creativity and industrial expertise (selected by Cartes, Guala Closures, LUXORO-KURZ, Nova Cartotecnica Roberto, Sanfaustino Label, Vetreria Etrusca, All4Labels, Amorim and Studio Torta): Best Coordinated Image - Maria Sole, Sansonina; Best Innovation - Altapressione di Baloario; Best Sustainability - Manifesto by Guido Cocci Grifoni; Best Closure by Guala Closures - Viva Valentina, Cerester; Best Glass by Vetreria Etrusca BioOrto EVO Oil by Bio Orto Cooperativa Agricola; Best Use of Embellishments by Luxoro-KURZ - Nino Negri 3000 by Nino Negri; Best Use of Paper - Quavum Gin by Quintarelli Pietre & Marmi; Best Use of Colour - Spinelli 1970 (Bag In Tube), Cantine Spinelli; Best SolExpo - D'Ercole (Le Fatiche), Frantoio Olearius, and Best Student's Work - Envelope 9 by Eurostampa.
The winners of the Black Awards are listed below by category.
White Wines: Elisar Trebbiano Igt Toscana Roberta Pasini – Le Fontanelle.
Red Wines: Schioppettino – Tenuta Borgo Conventi
Rosé Wines: Pinot Nero Rosé – Tenute Testarde.
Sparkling Wines: Valdo 100 - Spumanti Valdo.
Fine Wines: MariaSole – Sansonina.
Timeless Wines: Willamette Valley – Domaine Roy & Fils.
GDO Wines: Spinelli 1970 Bag In Tube – Cantine Spinelli.
Restyling Wines: Ferrari Trento Doc – Gruppo Lunelli.
Illustrated Wines: Le Stagioni Del Vino – Cantine Spinelli.
Concept: Ginnasium Lux Intus – Killeridea.
Aromatized Wines and No-Low Alcohol: Tassoni Botanico Superfine Zero – Gruppo Lunelli. Fermented Drinks No-Low Alcohol: TΣiki – Heineken Grecia.
Liqueur Wines: Vermouth al Rabarbaro Famiglia Santoni – Gabriello Santoni.
Series Wines: Tratturo – Cantine Spinelli.
Limited Edition: Nino Negri 3000 – Nino Negri.
Private Label: Oro del Sol – Cartes.
Clear Spirits: Vecchia Grappa di Prosecco – Distilleria Andrea Da Ponte.
Dark Spirits: Riserva Lux Aurea Bonollo – Distillerie Bonollo.
Secondary Pack: Jewel Wine Secondary Packaging – Tenuta Ulisse.
Extra Virgin Olive Oils: Rami Torti – Adriatica Vivai.
Beers: San Zorz – Birrificio San Giorgio.
The complete list of winners is available on the official Vinitaly website, on the specific competition page: https://www.vinitaly.com/premi/vinitaly-design-award/
Photos of 2026 Award Ceremony