Verona, 27 March 2023. The Jury of the 27th edition of the Vinitaly Design International Packaging Competition, chaired by Paco Adin, awarded the "Label of the year 2023" to Rosso Verona IGT 2022 "Fresco di Masi" by Masi Agricola.
The special "Packaging Box 2023" prize went to Profilia S.p.A. for Birrificio Ventitre - Italian Keller - Light beer.
The special "Coordinated image 2023" went to the Coop. Soc. Ama Aquilone – Ama Terra. The "GDO Label" award for retail distribution was made to Valcalepio Doc Rosso Riserva 2017 by Cantina Sociale Bergamasca, while the IGT Rosso 2020 by Cantina Goccia - Az. Agr. Il Melocotogno - Umbria took the "Environment and Sustainability" award.
The special "Technology and innovation" prize made its debut this year and went to Citra Vini - Ortense - Terre di Chieti IGT Pecorino 2021 - Bag in box.
The Vinitaly Design International Packaging Competition is organized by Veronafiere-Vinitaly. It aims to highlight the best finished bottles for wines, spirits, liqueurs, beers and extra virgin olive oils by rewarding and stimulating commitment among companies towards continual improvement of their image.
This year saw a new real record for competition entries: 315 in all, from Italy, Spain, Slovenia and California.
In addition to these special prizes, 11 competition categories all envisage Gold, Silver and Bronze Labels. The jury does not always award prizes to ensure a high quality level for the competition.
Packaging projects entered for the 27th Vinitaly Design International Packaging Competition were examined by an international jury of experts chaired by Paco Adin, creative director and partner of Supperstudio, a branding and packaging agency based in Madrid and twice winner of the Design Agency of the Year. The other members of the jury were: Alessandra Corsi, marketing director of Conad, and designers Chiara Tomasi, Papi Frigerio and Luca Fois. For the first time, the process for assessing entries was entirely digitalised.
Paco Adin: "It was a marvellous to take part as President of the Jury for this important competition organised by Vinitaly. It was difficult to choose the winners because design and creativity levels are so high in Italy. And now I hope to return for the next edition to see how design in this sector has evolved."
Luca Fois. "The average level of competition entries was very high and there is a widespread and growing quality. This makes me think that wine and spirits companies are beginning to rely on graphics, label and packaging designers."
Chiara Tomasi "We noted yet another increase in packaging quality levels but this is still does not suffice because the United States, Australia and Spain are much further ahead from a marketing point of view and consequently invest much more in packaging, even for research into materials. This allows independent promotion on shelves and saves money compared to more expensive advertising campaigns. Another important aspect is that the competition is now open to olive oil and beer, since these categories are well worth taking into account."
Papi Frigerio: "Compared to the previous edition, companies are now using labels to narrate content that speaks about the brand. Label with beautiful aesthetics are easy to make in Italy, since we are known for good taste; the difficult thing is to develop a label that effectively speaks about brand values or the soul of the product."
Legal responsibility for the 27th Vinitaly Design International Packaging Competition was entrusted to Mauro Cobelli, head of legal and corporate affairs at Veronafiere, together with Paolo Brogioni, director of Assoenologi, Marco Giuri and Alberto Sabellico.
The 2023 award winners will be officially announced during the 55th Vinitaly at Veronafiere (April 2-5). The prize giving ceremony is scheduled for Sunday 2 April at 15:00 in the Puccini Meeting Room (1st floor, gallery between Halls 6 and 7).
For more information about the competition and the 2024 edition, contact Tuyen Huynh - email firstname.lastname@example.org.