Vinitaly.USA Format: Masterclasses, Training, and B2B Meetings for Italian Wine
Vinitaly.USA is based on a format specifically designed for the American market, with a strong focus on business, training, and quality professional relationships. Exhibition stands, masterclasses, B2B meetings, and qualified educational programs form the core of an event aimed at concretely supporting the internationalization of Italian wine in the United States.
Masterclass and Tastings: Training and Valorization of Denominations
One of the pillars of the Vinitaly.USA format is represented by masterclasses and vertical tastings, dedicated to in-depth exploration of Italian grape varieties, denominations, and territories. These training moments are aimed at a professional audience and help strengthen knowledge and positioning of Italian wine in the United States. Masterclasses are often led by wine educators, sector experts, and international opinion leaders, creating a bridge between educational content, territorial storytelling, and commercial opportunities.
VIA - Vinitaly International Academy: Advanced Training an Italian Wine
Within Vinitaly.USA, the VIA – Vinitaly International Academy training program also finds space, Vinitaly's center of excellence dedicated to advanced international training on Italian wine. VIA courses offer a structured path of in-depth study on Italy's main wine regions, denominations, and production models. Through lectures, guided tastings, and discussion moments, VIA contributes to building solid and qualified knowledge of Italian wine. VIA's presence within Vinitaly.USA enhances the event's educational value and supports the growth of a community of increasingly competent and aware professionals.
https://www.vinitaly.com/academy/vinitaly-international-academy/corsi/via-verona-2025/
Wine2wine Vinitaly Business Forum: Strategies and Vision for the U.S. Market
Alongside the exhibition and training dimensions, Vinitaly.USA also integrates content from wine2wine Vinitaly Business Forum, dedicated to analyzing trends, strategies, and economic dynamics of the wine sector. Through talks, panels, and discussion moments, wine2wine Business Forum addresses key themes for the U.S. market: distribution models, evolution of consumption, brand positioning, sustainability, communication, and innovation. A high-level opportunity to understand U.S. market transformations and support more informed strategic decisions.
https://www.vinitaly.com/forum/wine2wine-vinitaly-business-forum/
B2B Meetiings and Targeted Networking
Vinitaly.USA maintains a strong business orientation through a structured program of B2B meetings, enabling Italian companies to connect directly with selected buyers and importers. These meetings foster the creation of lasting and targeted commercial relationships, increasing the effectiveness of event participation. Alongside these are informal networking moments, collateral events, and institutional meetings that contribute to creating a favorable ecosystem for business development.