Global Strategies, Local Opportunities
Expanding Wine Business & Hospitality Across Continents
After 11 eventful years in Verona, the 12th edition of wine2wine Business Forum makes a strategic leap onto the global stage with its first-ever international edition: wine2wine Vinitaly Business Forum Chicago 2025.
This innovation is more than geographic, it’s symbolic of wine2wine Business Forum’s evolution into a truly international business platform. Chicago, as a major crossroads of global trade, hospitality, and culture, provides the perfect setting to unite Italian producers, global buyers, educators, and communication professionals under a single goal: to translate global strategies into local, actionable opportunities.
Why Chicago, Why Now?
U.S. Market at a Crossroads: Italian wine faces mounting challenges in the U.S., from declining per capita consumption to generational turnover and pricing pressures. Now is the time to reignite engagement, trade relationships, and storytelling.
Central Access Point: Chicago is not only a logistics hub but also a gateway to North America, a region that includes promising growth markets like Canada and Mexico, both of which are featured in this edition’s programming.
Platform Expansion: Co-located with Vinitaly.USA – Chicago and Vinitaly International Academy, wine2wine Vinitaly Business Forum will now serve not only as a forum for business ideas, but also as a live B2B meeting point and educational stage, connecting wine with hospitality, tourism, retail, and culture across continents.
Global But Grounded: While global trade shifts, wine remains rooted in place. This edition focuses on how local markets interpret global wine brands, and how producers can adjust communication, pricing, and experience-building for a constantly evolving consumer base.
Focus Areas aligned with Key Theme
Global Market Intelligence: featuring sessions on North America, Asia, Europe, and Africa
Localized Business Models: exploring how producers can tailor experiences, tourism, and distribution for diverse audiences
Wine & Hospitality Integration: B2B matchmaking with global travel specialists, hoteliers, and food & beverage professionals
Digital and Human Connection: highlighting podcasts, influencers, and next-gen platforms that cross borders and build wine communities
wine2wine Vinitaly Business Forum will continue to do what it has always done best: create a space to share wine business ideas that challenge, connect, and empower. But this year, we will do it on a bigger stage, with a broader lens, and a greater urgency.
Because now, more than ever, Italian wine must think globally, respond intelligently and deliver locally.
wine2wine Business Forum welcomes you to its photo gallery.
Since its first edition in 2014, wine2wine Business Forum gathered hundreds of speakers and wine business experts from around the world. With updates on the latest trends, focus on international markets, and insights on key industry issues, their contributions have supported thousands of producers and wine industry players in the complex task of growing their businesses.
