From September 11-15, 2023 will be held the sixth edition of the Vinitaly China Roadshow, the Veronafiere-branded event that has been held regularly year after year since 2018. The cities chosen are Beijing, Changsha and Hangzhou.
The Roadshow was created in collaboration with the ICE Network in China.
The first stop is Beijing, followed by Changsha in Hunan Province, one of one of China's culinary capitals. The city of Changsha is a strategic hub between the South and the Center of the country and is constantly developing. The Roadshow will end in Hangzhou, one of the most important cities in coastal China, the crossroads of Zhejiang Province and the capital of hi-tech and e-commerce in China.
The format of the Roadshow is the classic one of the previous, successful editions: walk around tastings in first-class hotels where wine and spirits operators will be invited: wholesalers, importers, distributors, horeca operators, sommeliers, KOLs and specialized media with a strong communication impact.
At the same time as the Vinitaly China Roadshow, masterclasses will be held with first-level speakers and it will be organized the fourth edition of the Italian Wine Week, the Veronafiere initiative in collaboration with the most influential wine bars, bistros and restaurants of the cities of the Roadshow.