Vinitaly Mixology

Are you a new exhibitor interested in attending Vinitaly Mixology?

Exhibit at Vinitaly
14-17 April 2024
2° piano Palaexpo
Bartenders Group Italia

Mixology is the art of creating cocktails by experimenting with blends of alcoholic drinks and other beverages, in addition to wine or spirits. Mixologists are considered to be artists of experimentation in taste capable of creating and reproducing unique sensory experiences through their drinks. 

In recent years, the art of mixing alcoholic beverages, which also finds space for wine, has fascinated bartenders and professionals all over the world in their continuous search for balanced flavours, thereby also helping to expand interest in the liveliest "fine drinking" sector.

The four days of the trade fair 14-17 April 2024 will offer professional visitors a specific venue for master classes involving the most talented bartenders, reports dealing with the history of products, and high-level workshops where new cocktails will be invented based on wines, liqueurs and spirits.

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