Mixology

Vinitaly Mixology: where the art of the cocktail meets wine

Mixology is much more than making cocktails — it’s creativity, exploration, and experimentation. A mixologist is a true artist of flavor, capable of transforming wine, spirits, and liqueurs into unforgettable sensory experiences.

In recent years, this world has captivated bartenders and professionals across the globe, all in pursuit of the perfect balance of taste. It’s a fast-growing trend that represents the most dynamic and contemporary side of quality drinking.

From 12 to 15 April 2026, Vinitaly will dedicate an exclusive area to mixology: four days of masterclasses with top bartenders, talks on product culture, and high-level workshops to discover and create innovative cocktails with wine, spirits, and liqueurs.