The world of wine is undergoing a profound transformation, driven by increasingly conscious lifestyles and a growing focus on well-being. Within this context, the phenomenon of No & Low Alcohol wines is emerging as a rapidly expanding category on a global scale—one that Vinitaly has chosen to explore and enhance through a fully dedicated area.
This is how NoLo Vinitaly Experience comes to life: a space designed to give voice to a change that is redefining the way wine is perceived. An open platform for dialogue that brings together producers, innovators, and curious consumers, fostering discussion at the intersection of well-being, new generational habits, and technological progress.
The NoLo – No & Low Alcohol category includes wines with low or no alcohol content:
Alcohol-free wines, with less than 0.5% alcohol
Low-alcohol wines, generally with an alcohol content of up to 9% ABV
A fast-growing segment that captures new audiences and new consumption occasions, without compromising on quality, experience, or product value.
Vinitaly 2026 offers producers and exhibitors a dedicated space to present wines and innovative solutions capable of meeting the real needs of an ever-evolving market.
Dedicated exhibition spaces, designed to enhance product visibility and encourage engagement with the public;
Wine bar and cocktail bar, where visitors can taste and experience zero and low-alcohol wines;
Conference program, featuring in-depth sessions, discussion, and forward-looking perspectives on the future of NoLo.