VIA offers a complete educational path with standardized courses that will teach professionals and educators to master the diversity of Italian wine in a rigorous, organized manner. VIA’s main objective is to foster a global network of highly qualified professionals such as Italian Wine Ambassadors and Italian Wine Experts: in turn, they will support and promote Italian wine throughout the world. VIA’s ecosystem comprising the main institutional bodies and associations in the Italian wine industry strives to be the conduit between the leading players in the Italian wine scene and international professionals

The focus of the 2022 Forum is Wine Communication in all its forms, from traditional – such as PR and press – to the use of social and digital mediums; from developments in education and training to the application of the most innovative new communicative tools. The wine2wine Business Forum 2022 sessions aims to provide an overview of the main trends and developments in this context, inviting speakers and the public to reflect together on what works and what doesn’t in communicating wine today, both in Italy and abroad.