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Vinitaly.USA: The Leading Italian Wine Fair in the United States

Vinitaly.USA: The Leading Italian Wine Fair in the United States
February 18 2026

Vinitaly.USA represents Vinitaly's international project dedicated to promoting Italian wine in the United States, one of the most strategic and competitive global markets for the wine sector. Born to support the internationalization of Italian companies, Vinitaly.USA is today recognized as the leading Italian wine fair in the USA, a reference point for producers, buyers, importers, and trade professionals.

The United States has long been among the top destination markets for Italian wine, with constantly evolving demand and growing attention to quality, denominations, and territorial identity. In this context, Vinitaly.USA plays a key role in creating concrete connections between Italian wineries and American market operators, offering business opportunities, networking, and international visibility.

 

 

What is Vinitaly.USA 

Vinitaly.USA is much more than a single event: it is a structured platform that brings Vinitaly's experience and authority directly to the United States. Through targeted appointments, professional tastings, B2B meetings, and in-depth sessions, the project enhances the excellence of Italian wine and strengthens the positioning of Made in Italy enology in the US market.

The format is designed to meet the specific needs of the American trade, facilitating encounters between supply and demand in a highly qualified context. Vinitaly.USA targets importers, distributors, retailers, restaurateurs, sommeliers, and sector media, creating an ideal ecosystem for developing lasting commercial relationships.

 

 

 

Why Vinitaly.USA is the Reference Italian Wine Fair in the USA 

The strength of the project lies in the combination of the internationally recognized Vinitaly brand and a deep understanding of US market dynamics.

Vinitaly.USA enables Italian companies to:

  • present their wines to a highly profiled audience

  • intercept new commercial partners in the USA

  • strengthen brand awareness in the American market

  • understand trends, opportunities, and challenges in the US wine sector

At the same time, for American operators, Vinitaly.USA represents a privileged opportunity to discover the authenticity and diversity of Italian wine, from major denominations to emerging realities.

 

 

Vinitaly.USA and the Strategic Role of the United States

The US wine market is among the most dynamic in the world. The growing interest in Italian wine, combined with the search for quality products and authentic stories, makes the USA a key territory for Italian wine exports.

Vinitaly.USA was born precisely to guide Italian companies along this path, offering concrete tools for promotion and internationalization. Thanks to a structured presence and high-profile events, Vinitaly strengthens dialogue between Italy and the United States, creating value for the entire supply chain.

 

 

Discover Vinitaly.USA

 

Vinitaly.USA is the meeting point between the best of Italian wine and one of the world's most important markets. A project designed for those who want to grow, innovate, and build solid relationships in the international wine landscape.

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