Born under the patronage of the Governments of Serbia, North Macedonia and Albania, within the framework of the “Open Balkan” initiative, Wine Vision by Open Balkan has established itself as the leading wine fair in the Balkans. The event took place in Belgrade, Serbia, from 10 to 12 October 2026.

The previous edition welcomed more than 530 wineries from 34 countries.

The Italian Pavilion, organised by Vinitaly in collaboration with the Italian Trade Agency (ITA), brought the expertise of the world’s leading international wine exhibition to Italian exhibitors, providing an ideal setting to meet buyers from key Balkan markets, with a specific interest in Italian wines.

See you in 2027 for the next edition of Wine Vision by Open Balkan!