Italian wine is once again turning its attention towards Asia with Vinitaly Asia Roadshow 2026, a three-stop journey designed to strengthen dialogue with some of the most promising markets for the Italian wine sector. Hong Kong, Shanghai and Bangkok will host three events dedicated to wine professionals, featuring tastings, masterclasses and networking opportunities designed to showcase the diversity and value of Italy’s wine heritage.

HONG KONG

On 13 and 14 November, Vinitaly – Veronafiere and the Italian Trade Agency, together with Vino Condiviso, Certa and Vignette du Vin, will take part in Biodyna, Hong Kong’s new event dedicated to sustainable wines. Over the two days, a collective of Italian producers will present wine professionals and industry operators with a selection of labels representing a wide range of territories and identities, united by a growing focus on sustainability and a conscious approach to winemaking.

The programme will also feature an exclusive masterclass, supported by the Italian Trade Agency, led by Alice Wong and Alan Kwok, dedicated to Italian wines made through natural fermentation, using indigenous yeasts and low-intervention practices. The tasting journey will span Sicily, Abruzzo, Friuli-Venezia Giulia, Piedmont and Tuscany, bringing together some of the great names of Italian wine tradition with emerging producers who are carrying this heritage forward with a contemporary approach.

SHANGHAI

On 4 December, the Vinitaly Asia Roadshow will stop at The St. Regis on the Bund for a new event dedicated to promoting Italian wine in the Chinese market. The initiative represents a further opportunity to strengthen dialogue with local industry professionals and showcase the richness and diversity of Italy’s wine heritage.

BANGKOK

On 14 December, the Vinitaly Asia Roadshow will continue in Bangkok, with a second stop dedicated to local wine professionals. The programme will include a masterclass and a tasting counter, offering an opportunity to explore Italian wine in greater depth and discover, through a selection of labels, the extraordinary diversity of Italy’s wine heritage.