Italian Wine and America What Comes Next. Building the next chapter of the Italy US wine relationship

Italian wine has built a strong and enduring relationship with the United States through decades of investment, commercial partnerships, and a deeply rooted restaurant culture. The next chapter will depend on how effectively institutions and businesses respond to changing consumption patterns, economic pressures, and an evolving commercial landscape.

This opening panel brings together perspectives from Italian export promotion, importing, brand development, the US wine trade, and the restaurant sector to examine where the established model continues to work—and where it needs to evolve. How can Italian wine attract new consumers, build lasting demand, and support the businesses that bring it to market? And what should each side expect from the other?

The discussion will identify shared priorities for the years ahead and explore concrete actions to strengthen collaboration, with Vinitaly.USA serving as a meeting point for institutions, producers, and American wine industry professionals.

Key Content and Expected Outcomes

• * Identify the commercial and structural pressures shaping the outlook for Italian wine in the United States.

• * Understand how importing, brand investment, and the restaurant sector contribute to building and sustaining long-term demand.

• * Explore how Italian wine can respond to evolving consumer preferences and connect with new audiences.

• * Clarify the expectations Italian institutions and US commercial partners have of one another.

• * Define shared priorities and practical steps for stronger collaboration and a more resilient, mutually beneficial relationship between Italy and the United States in the wine sector.

To reserve a seat in any session, you must have an active account on the official Vinitaly.USA App.
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Please note: Session times and schedule may change. We recommend checking the app regularly for real-time updates.