Italian Producers and America’s Master Sommeliers Ask Each Other the Questions That Matter

For an Italian winery, finding an importer or distributor is only the beginning. A wine can be available in the United States without ever making it onto an important wine list, being poured by the glass, or reaching the consumer. This session brings Italian producers and Master Sommeliers face to face to tackle the questions that often stay out of official conversations. What convinces a sommelier to taste and list a wine? How much do price, margin, appellation, availability, and distributor support matter? And what do producers actually expect once they enter the U.S. market?

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