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Ticket wine2wine Business Forum 2024
Events
For millennia, wine has been the communal beverage of choice. In this session, Karen MacNeil reflects on the importance of the human connection in wine marketing, focusing on one of wines’ most notable attributes: its ability to bring people together. …
The session will be divided into two parts: the first will explore the impact of artificial intelligence (AI) on plant genetics, and the second will delve into the main applications of precision viticulture (PV).
Since ChatGPT took the world by storm in November 2022, generative AI has made dramatic inroads into marketing, communications and operations.
For millennia, wine has been the communal beverage of choice. In this session, Karen MacNeil reflects on the importance of the human connection in wine marketing, focusing on one of wines’ most notable attributes: its ability to bring people together. …
You say gooseberry, I say guava – but are we really talking about the same thing? Every day, millions of consumers talk about wine, and the majority do it without a pretentious or complex lexicon. …
Participants will leave the session with some understanding of the differences and similarities among the wine markets in these three countries. The session will analyze market dynamics by comparing the wine market structures in each country, …
For millennia, wine has been the communal beverage of choice. In this session, Karen MacNeil reflects on the importance of the human connection in wine marketing, focusing on one of wines’ most notable attributes: its ability to bring people together. …
The session will be divided into two parts: the first will explore the impact of artificial intelligence (AI) on plant genetics, and the second will delve into the main applications of precision viticulture (PV).
The session will be divided into two parts: the first will explore the impact of artificial intelligence (AI) on plant genetics, and the second will delve into the main applications of precision viticulture (PV).
Wine is not just a product in Italy; it is a cultural treasure that embodies the country’s history, social customs, and regional identities. However, this way of life faces significant threats from climate change, economic pressures, cultural shifts, regulatory challenges, and technological advancements. …
Explore AI’s role in reshaping wine marketing strategies, from personalized recommendations to content creation. …
Examine the evolving roles of wine journalists and sommeliers in the digital age. Understand how human expertise builds brand credibility and guides consumer choices in the age of AI. …
Artificial Intelligence is revolutionizing the restaurant industry, offering innovative tools to optimize management and enhance the customer experience. …
The session will guide participants in reflecting on the importance of analog communication, understanding its unique benefits, and finding a balanced approach in an increasingly digital world.
Since ChatGPT took the world by storm in November 2022, generative AI has made dramatic inroads into marketing, communications and operations.
The session will guide participants in reflecting on the importance of analog communication, understanding its unique benefits, and finding a balanced approach in an increasingly digital world.
You say gooseberry, I say guava – but are we really talking about the same thing? Every day, millions of consumers talk about wine, and the majority do it without a pretentious or complex lexicon. …
Decanter has long been committed to providing readers with extensive annual vintage reports of key wine regions from Bordeaux and Burgundy to Napa and Barossa - and beyond.
In the wine industry, generative AI is transforming various aspects of operations. From the vineyards to the way we connect with customers, we are adopting these models to enhance experiences, streamline tasks, and drive innovation. …
In the wine industry, generative AI is transforming various aspects of operations. From the vineyards to the way we connect with customers, we are adopting these models to enhance experiences, …
Wine is not just a product in Italy; it is a cultural treasure that embodies the country’s history, social customs, and regional identities. However, this way of life faces significant threats from climate change, economic pressures, …
Decanter has long been committed to providing readers with extensive annual vintage reports of key wine regions from Bordeaux and Burgundy to Napa and Barossa - and beyond.
Since ChatGPT took the world by storm in November 2022, generative AI has made dramatic inroads into marketing, communications and operations.
Learn how AI analyzes consumer behavior to inform sales strategies and enhance customer experiences. …
This session will help participants gain an understanding of how Austria’s vineyard classification system can be used as a model for enhancing wine quality in other regions. …
In the wine industry, generative AI is transforming various aspects of operations. From the vineyards to the way we connect with customers, we are adopting these models to enhance experiences, streamline tasks, and drive innovation. …
Decanter has long been committed to providing readers with extensive annual vintage reports of key wine regions from Bordeaux and Burgundy to Napa and Barossa - and beyond.
Discover techniques for creating authentic brand experiences in wine marketing. Learn to balance technology with human touch in storytelling and customer relationships. …
Dutch consumers are known to drink serious quantities of milk, coffee and beer. Yet wine has always been part of their business, though more focused on trade than consumption. …
“A glass of red wine a day keeps the doctor away”? Those days seem to be long gone. The potential health benefits of red wines, such as their high antioxidant contents and ability to boost High-Density Lipoprotein (HDL) are now rarely mentioned. …
In many parts of Asia, women have attained higher educational qualifications than men. With a significant level of disposable income, women in East Asia have emerged as an exciting category of potential wine buyers. …
This session explores the Japanese Italian Wine Market, its history, and the position of Italian wine in Japan. Characteristics and current status of the Italian wine market in Japan, as well as the differences with markets outside of Europe and other Asian countries, will be outlined. …
This session explores the Japanese Italian Wine Market, its history, and the position of Italian wine in Japan. Characteristics and current status of the Italian wine market in Japan, as well as the differences with markets outside of Europe and other Asian countries, will be outlined. …
Gad Pettersson will give a very brief introduction to Systembolaget and their strategy for the coming years. He will explain how the tender process supports the strategy, …
Gad Pettersson will give a very brief introduction to Systembolaget and their strategy for the coming years. He will explain how the tender process supports the strategy, …
The importance of protecting distinctive signs is often underestimated. Entrepreneurs, for instance, typically realize the critical value of registering their trademarks only when they face a challenge, …
Sara Norell will give a brief introduction to Systembolaget and their strategy for the coming years. She will speak about how they are implementing AI to meet customer’s expectations, …
Sara Norell will give a brief introduction to Systembolaget and their strategy for the coming years. She will speak about how they are implementing AI to meet customer’s expectations, …
The Korean wine market has undergone substantial evolution in recent years, characterized by complex distribution networks, shifting consumer preferences, and regulatory challenges. …
The Korean wine market has undergone substantial evolution in recent years, characterized by complex distribution networks, shifting consumer preferences, and regulatory challenges. …
The new American market climate offers many surprising developments that need to be addressed promptly: the phenomena loosely defined as “neo-prohibitionism” and “premiumization”, …
The new American market climate offers many surprising developments that need to be addressed promptly: the phenomena loosely defined as “neo-prohibitionism” and “premiumization”, …
With a population of 5.8 million in a tiny red dot that is well developed in the food and beverage scene like Singapore, what are consumers drinking and how much are they spending? …
Join Jeff & Danielle to taste three wines from across the Italian peninsula and hear about their quest to make wine the world’s favorite drink. …
Join Jeff & Danielle to taste three wines from across the Italian peninsula and hear about their quest to make wine the world’s favorite drink. …
Join Jeff & Danielle to taste three wines from across the Italian peninsula and hear about their quest to make wine the world’s favorite drink. …
The Swedish wine market has seen significant transformations in recent years, influenced by a combination of shifting consumer preferences, technological advancements, and external geopolitical pressures. …
The Swedish wine market has seen significant transformations in recent years, influenced by a combination of shifting consumer preferences, technological advancements, and external geopolitical pressures. …
The session explores Italian wine imports in the Great White North from monopolies to emerging privatization in Canada’s most populous markets. …
The session explores Italian wine imports in the Great White North from monopolies to emerging privatization in Canada’s most populous markets. …
This session explores the current landscape of Italian wine in the UK market, focusing on recent trends, consumer preferences, and emerging opportunities. …
This session explores the current landscape of Italian wine in the UK market, focusing on recent trends, consumer preferences, and emerging opportunities. …
Over the last few years, there have been countless articles, seminars and discussions around getting the next generation (Millennials and the elusive Gen Z) interested in drinking wine. …
The skyscrapers of the capital Astana, the developing tourist and wine market of eastern Kazakhstan, the high Tian Shan mountains surrounding Almaty with a ski resort at an altitude of 3,200 meters above sea level, …
The skyscrapers of the capital Astana, the developing tourist and wine market of eastern Kazakhstan, the high Tian Shan mountains surrounding Almaty with a ski resort at an altitude of 3,200 meters above sea level, …
The Finnish wine market has encountered considerable transformation during 2024, influenced mainly by changes in the Alcohol legislation. …
The Finnish wine market has encountered considerable transformation during 2024, influenced mainly by changes in the Alcohol legislation. …
Over the last few years, there have been countless articles, seminars and discussions around getting the next generation (Millennials and the elusive Gen Z) interested in drinking wine. …
This session will analyze different aspects of the Norwegian wine consumer: the development of sales over the last few years in figures, …
This session will analyze different aspects of the Norwegian wine consumer: the development of sales over the last few years in figures, …
As Singapore continues to emerge as a vibrant hub for wine consumption in Asia, how can one effectively navigate this dynamic market? …
The days of carefree spending are over. Today, every penny allocated to communication must be carefully considered. …
Maintaining good relationships with the press, critics, and other opinion leaders is part of the daily work of Michele Bertuzzo and his team. …
This Tasting Session guided by Robert Joseph and Andrea Lonardi MW, two of the General Chairs of 5StarWines & Wine Without Walls 2024, …
This Tasting Session guided by Robert Joseph and Andrea Lonardi MW, two of the General Chairs of 5StarWines & Wine Without Walls 2024, …
This 45-minute blind tasting, led by Isabelle Legeron MW, a globally recognized expert in natural wine, will guide participants through an immersive experience designed to demystify natural wines …
This 45-minute blind tasting, led by Isabelle Legeron MW, a globally recognized expert in natural wine, will guide participants through an immersive experience designed to demystify natural wines …
This 45-minute blind tasting, led by Isabelle Legeron MW, a globally recognized expert in natural wine, will guide participants through an immersive experience designed to demystify natural wines …
Violante Gardini Cinelli Colombini will discuss the new projects initiated by MTV utilizing AI tools - such as the BACCOmmunity chatbot.
Positioning and effectively communicating one’s brand is the goal of every company. …
The Italian wine industry is characterized by its breadth and heterogeneity, often seen as a weakness due to the resulting complexity. …
The Italian wine industry is characterized by its breadth and heterogeneity, often seen as a weakness due to the resulting complexity. …
The Italian wine industry is characterized by its breadth and heterogeneity, often seen as a weakness due to the resulting complexity. …
The international reputation of Italian wines and Italian classic regions is focused on red wines: their distinctive flavors, assertive structure and high aging potential. …
The international reputation of Italian wines and Italian classic regions is focused on red wines: their distinctive flavors, assertive structure and high aging potential. …
The international reputation of Italian wines and Italian classic regions is focused on red wines: their distinctive flavors, assertive structure and high aging potential. …
You’ve got the most amazing new product and you want everyone to know about it, but editors are bombarded with dozens of pitches a week: how can you get their attention? …
The wine industry is constantly evolving, but as Gen Z and Millennials seek more approachable and engaging experiences, we can learn valuable lessons from the spirits industry. …
With Gen Z and Millennials leaning toward healthier lifestyle choices, the wine industry must adapt to stay relevant to these emerging consumer groups. …
As the demand for healthier, more mindful consumption continues to rise, wineries are exploring innovative ways to cater to the next generation of consumers. …
In a rapidly evolving digital world, the wine industry must adapt to stay relevant to younger generations. …
Writing a book is traditionally thought of as a rather solitary pursuit. The old cliché of “the writer’s garret” is still very much alive, even if the garret looks a little different nowadays. …
Bordeaux stands as a global benchmark for fine wine, and its reputation has been built over centuries of dominance in international markets. …
In today’s global market, wineries face the challenge of standing out and reaching new consumers, often in highly competitive and culturally diverse environments. …
This session with Elisa Sala, COO of Tannico, will analyze the importance of defining logistics processes to support e-commerce. …
This session with Elisa Sala, COO of Tannico, will analyze the importance of defining logistics processes to support e-commerce. …
Together with Giulia Corcos and Letizia Sebregondi, this session will illustrate how to set up a proper digital strategy that effectively supports online sales. …
Together with Giulia Corcos and Letizia Sebregondi, this session will illustrate how to set up a proper digital strategy that effectively supports online sales. …
The “Vinitaly Design Award 2025” is being renewed thanks to its Artistic Director. During the presentation, Mario Di Paolo will unveil significant changes, …
The presentation will introduce new trends where the capsule evolves from its mere role of protecting and preserving the product to a marketing lever that conveys the brand’s story, …
This presentation will explore the challenges and opportunities of sustainability in the self-adhesive paper sector for premium labels, …
This presentation will explore how typographic clichés transform the ordinary into the extraordinary in wine packaging. …
The presentation will demonstrate how strategically opting for coordinated packaging can enhance not only aesthetic appeal …
Going beyond the traditional use of recycled glass, Estal will explore new approaches aimed at contributing to an eco-friendly future for the wine industry. …
This session explores how Italian wine producers, communicators, and critics can effectively engage younger wine consumers, address their preferences, …