Organizers
Speakers
Marco Bertoncini
Alessandro Carnevale
Andrea Ciceri
Antonella Coppola
Giorgia Fedrigo
Enrica Lodi
Angela Pirovano
Ilaria Postuti
Guido Tronconi
official event
Xcellent Spirits: Il design ha un sapore? Dalla bottiglia al dettaglio: come il packaging costruisce aspettative, valore e vendite nel gin
hall C - Xcellent Spirits.
Category:
Meetings
Language:
Italiano
How to participate:
Public Free Event
Description
Designing a gin bottle means balancing aesthetics, technical aspects, and strategy. This masterclass explores the role of details in packaging design, showing how every choice—from the bottle shape to the finishing touches—influences product perception.
Through the Ginnasium project, the impact of design on consumers will be analyzed using a scientific approach based on neuromarketing (eye-tracking, bio-tracking, and EEG).
The speakers will delve into how to build an effective design system capable of communicating value and identity within seconds on the shelf, and how elements such as color, materials, and finishes can make a difference in premium positioning.