WINE IN LARGE-SCALE RETAIL: MARKET DYNAMICS AND EMERGING CRITICAL ISSUES

WARNING: IN ORDER TO ATTEND THIS MEETING, MAKE SURE YOU HAVE AN ENTRY PASS FOR THE EXHIBITION VINITALY 2026 VALID FOR THE DAY IN WHICH THE MEETING TAKES PLACE.

The usual roundtable dedicated to the wine market in large-scale retail, organized by Veronafiere, returns. The presentation of the analytical study carried out by Circana for Vinitaly, based on data collected from supermarkets and discount stores across Italy, is the eagerly awaited annual opportunity for the sector to engage in a constructive exchange of ideas and solutions between retail chain experts and the world of wineries.

Participants:

• Virgilio Romano, Business Insight Director, Circana
• Alberto Arcidiacono, Head of Private Label Beverage Purchasing, CRAI
• Lorenzo Cafissi, Beverage Director, NewPrinces Group
• Valeria Gasparre, Country Director Italy – ILLVA Saronno and Duca di Salaparuta, representing Federvini
• Alessandra Manzato, Group Category Manager Grocery and Beverages, CONAD
• Laura Mayr, General Manager of Ruggeri, Board Member and Coordinator of the International Trade Committee of Unione Italiana Vini
• Eleanna Pizzinelli, Beverage Department Manager, COOP Italia
• Marco Usai, Wine Specialist, MD Discount

Moderator:

Alessandro Torcoli, Editor-in-Chief of Civiltà del Bere

Topics:

• Wine and sparkling wine market: 2025 performance review, analysis and outlook for the current year, regional sales rankings in large-scale retail, performance in the first weeks of 2026, most dynamic segments (growth/decline and underlying reasons), expected trends.
• Prices and margins: analysis of consumer purchasing dynamics.
• Still white vs. still red wines: comparison.
• Strategies to enhance quality and terroir-driven wines, and assortment choices linked to evolving consumption patterns and modern consumer habits.
• Wine and private label (MDD).
• Low-alcohol / partially dealcoholized and no-alcohol wines.