Nuovi viaggiatori, nuovi territori: il turismo che cambia e la risposta di Slow Food Travel

WARNING: IN ORDER TO ATTEND THIS TASTING, BEFORE BOOKING / BUYING THE TICKET, MAKE SURE YOU HAVE AN ENTRY PASS FOR THE EXHIBITION VINITALY 2026 VALID FOR THE DAY IN WHICH THE TASTING TAKES PLACE.

In recent years, tourism demand has been undergoing profound change. There is growing interest in slow travel, lesser-known destinations, direct contact with local communities, and concrete, measurable forms of sustainability. Today’s travelers seek authenticity, cultural value, biodiversity, and experiences that make them feel part of a place rather than mere spectators. In this context, the Slow Food Travel model represents a concrete and innovative response: an approach to tourism that places living landscapes, identity-driven agricultural production, local knowledge, and human relationships at its core. The talk explores new tourism demand trends, emerging flows in the wine & food sector, and presents Italian case studies where Slow Food Travel has created new development opportunities, fostering more conscious, widespread, and regenerative tourism for local communities.