Speakers
Noelia Oliver
Noelia Oliver – Sales Manager, BevZero
Noelia is an international business professional with a strong passion for commercial development in the beverage industry. She is fluent in five languages—Spanish, English, French, Italian, and Catalan—and brings a truly global perspective to her work.
She holds a degree in Economics and Business Administration from the Universitat Autònoma de Barcelona and has further enriched her academic background with specialized studies in the wine sector, earning the WSET Level III (Wine & Spirit Education Trust) certification as well as a Master’s degree in Viticulture, Enology, and Wine Marketing.
With over 15 years of professional experience, she has held key roles in prestigious organizations such as the Barcelona Chamber of Commerce, Araex Grands Spanish Fine Wines, VignoblExport, and major international companies including Arthur Andersen and Morgan Stanley.
Deeply connected to the world of wine, Noelia leverages her commercial expertise and industry knowledge to create value and develop strong, long-lasting partnerships in international markets.
Antonio Ciccarelli
Antonio Ciccarelli – Communications Manager, Piccini
Since 2021, Antonio has been responsible for external communications at Tenute Piccini, a Tuscan group whose wines are currently present in over 90 countries worldwide.
He holds a degree in Economics and Banking from the University of Siena and further specialized in the wine sector by earning his AIS Sommelier diploma in 1998. In 1999, he attended the Master’s in International Wine Marketing at LUISS University in Rome.
After gaining experience at Chianti Classico wineries (Tenuta di Bibbiano and Castell’in Villa), he spent 18 years as Export Manager and coordinator of portfolio wineries for Marc de Grazia Selections in Florence.
Since 2006, he has also been a lecturer in the Master’s program in Wine Business Marketing at the University of Florence, where he teaches the module on the International Wine Market.
official event
No-Low, high level: vini analcolici che non sono più un Plan B
Description
WARNING: IN ORDER TO ATTEND THIS TASTING, BEFORE BUYING THE TICKET, MAKE SURE YOU HAVE AN ENTRY PASS FOR THE EXHIBITION VINITALY 2026 VALID FOR THE DAY IN WHICH THE TASTING TAKES PLACE.
For several years now, we have been witnessing a clear decline in the consumption of traditional wines. Among the major producing countries, France has launched a vineyard uprooting program, and California is moving in the same direction. Generations following the “baby boomers” have clearly shifted toward alternative beverages and wines with a fresher, fruitier style, preferably with an alcohol content around 12% or lower. In this context, the growing success of simple, easy-drinking white wines and the ever-expanding Prosecco phenomenon should be interpreted.
No- and low-alcohol wines represent a valid alternative today to vineyard uprooting policies, while also capturing the opportunities offered by a market that still has significant growth potential. Tenute Piccini has been collaborating for several years with BevZero to produce dealcoholized wines, and today we will have the opportunity to taste the “Generazione Zero” range, the result of this partnership.