Luciano Ferraro, born in 1959, is Deputy Editor of Corriere della Sera and curator of the blog DiVini. While working with Luigi Veronelli in the 1980s, he learned that behind every winemaker there is a story to be told.
He is also the author of several guides to Italy’s wine shops, written at a time when wine bars did not yet exist.
Wine Consultant e Sommelier
CEO e proprietario di Endrizzi
Presidente Assovini Sicilia e proprietaria e responsabile hospitalty Cottanera
Presidente Feudi di San Gregorio
Presidente Ambrogio & Giovanni Folonari Tenute
Presidente Gruppo Marilisa Allegrini
Presidente Consorzio del Brunello di Montalcino, enologo e responsabile export Caprili
Vicepresidente Il Borro
Direttore commerciale e marketing
Presidente e Responsabile Comunicazione Ceretto
Presidente Masi Agricola
official event
Description
WARNING: TO TAKE PART IN THIS TASTING, BEFORE BOOKING / PURCHASING THE RELEVANT TICKET, PLEASE MAKE SURE THAT YOU HOLD A VALID VINITALY 2026 ADMISSION PASS FOR THE DAY OF THE TASTING.
A tasting featuring wines from a group of wineries that have invested in wine tourism. The producers will present the new experiences they offer to enthusiasts—from tastings to hospitality—in order to broaden knowledge of wine and share the history of their estates.
In recent months, the wine sector has been shaken by multiple factors of crisis: one of the few segments showing growth is precisely wine tourism. For this reason, Corriere della Sera has chosen to highlight several wineries that have committed to bringing innovation to this field, moving beyond simple hospitality to the organisation of events and moments of learning and enjoyment for wine tourists.
The event will consist of two elements: the wines that the wineries will bring for tasting and an interview conducted during the tasting with each of the producers present, aimed at discussing the development of wine tourism in recent years.
Wine list