21st round table on the wine market in large-scale distribution: “WINE AND GDO: INNOVATION, MARKETS, AND OPPORTUNITIES”

THIS EVENT IS INCLUDED IN VINITALY’S ENTRY TICKET

If it is true that the wine market in Large-Scale Distribution has been struggling since 2022, it remains a fact that from the second half of 2023, it began to show slight improvement, which continued in 2024 and could persist into 2025. Some wine categories are unexpectedly returning to positive growth after ending the previous year in decline, while denomination wines seem to be following a peculiar trend.

Moreover, the growing disinterest in wine among young people appears to be a trend set to solidify. What strategies will wineries and retailers adopt to counter this phenomenon and, at the same time, retain consumers who have never stopped buying wine in supermarkets?

These and many other topics will be discussed during the traditional round table organized by Veronafiere, where the analytical study "Circana for Vinitaly" will be presented, based on updated data from supermarkets and discount stores. The discussion will cover:

• The overall state of Wine and Sparkling Wine in 2024: year-end results, explanations of trends, and outlook for the current year.
• Performance in the first weeks of 2025.
• Ranking of best-selling wines in Large-Scale Distribution by region: trends and future prospects.
• Segments standing out for growth and key drivers behind it.
• Segments experiencing decline and the factors influencing this downturn.
• An overview of the light/dealcoholized sector, focusing on categories experimenting with this trend (e.g., beer and sparkling wine), and reflections on prospects for light/dealcoholized wine.
• Strategies to counteract young consumers' disengagement and foster loyalty among wine aficionados.