Systembolaget: how the tender process and tasting work - Tools for reducing the climate impact
Gad Pettersson will give a very brief introduction to Systembolaget and their strategy for the coming years. He will explain how the tender process supports the strategy, …
Even in the age of AI, the human connection still matters
For millennia, wine has been the communal beverage of choice. In this session, Karen MacNeil reflects on the importance of the human connection in wine marketing, focusing on one of wines’ most notable attributes: its ability to bring people together. …
Even in the age of AI, the human connection still matters | Aglianico Room
For millennia, wine has been the communal beverage of choice. In this session, Karen MacNeil reflects on the importance of the human connection in wine marketing, focusing on one of wines’ most notable attributes: its ability to bring people together. …
The Vocabulary of Wine Communication | Barbera Room
You say gooseberry, I say guava – but are we really talking about the same thing? Every day, millions of consumers talk about wine, and the majority do it without a pretentious or complex lexicon. …
The next big buyers: female in East Asia | Nebbiolo Room
In many parts of Asia, women have attained higher educational qualifications than men. With a significant level of disposable income, women in East Asia have emerged as an exciting category of potential wine buyers. …
Systembolaget: how the tender process and tasting work - Tools for reducing the climate impact | Glera Room
Gad Pettersson will give a very brief introduction to Systembolaget and their strategy for the coming years. He will explain how the tender process supports the strategy, …
In trademark we trust: the trademark as a tool for identity and protection | Grillo Room
The importance of protecting distinctive signs is often underestimated. Entrepreneurs, for instance, typically realize the critical value of registering their trademarks only when they face a challenge, …
The UK evolving landscape - Market of Italian wines and tech transformations in the industry | ITA Networking Room
This session explores the current landscape of Italian wine in the UK market, focusing on recent trends, consumer preferences, and emerging opportunities. …