Digital and off-line: the two wine sector strategies needed to conquer China
Get to know the territory, study consumers and focus on promotion & digital without forgetting off-line. In brief, this is the formula for increasing Italian wine sales in China..
Webinar Vinitaly "Chinese Wine Market: the new normal"
What are the prospects for wine in China? How will the market move and how will consumption change? How can wine be communicated? These questions must refer to the "new normal" in China in the wake of...
Changes in consumption styles and boom in online sales
The wine market in the United States is changing outlook in response to several factors. These are the indications that emerged during the webinar organised by Vinitaly and Wine2Wine Exhibition in collaboration...
Colangelo reveals the opportunities for Italian wine in the USA
As a preview for the webinar focusing on "Italian wine in the USA during and after Covid-19: challenges and opportunities" scheduled on Wednesday 7 October at 12pm (USA) Vinitaly interviewed Gino Colangelo..