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Vinitaly China Roadshow  

10 - 14 November 2022

Shanghai - Nanning - Shenzhen

From 10 to 14 November 2022 the fifth edition of  the only real Roadshow of Italian wine in China, Vinitaly China Roadshow,  the chosen cities for 2022 are Shanghai, Shenzhen and Nanning. 

Vinitaly China Roadshow an unmissable b2b event, dedicated to Italian wineries interested in exploring and overseeing the Chinese market, to learn about the future of the demand for Italian wine in China. An agile format that has become tradition: three afternoons of b2b meetings, walk around tastings in 5-star hotels, in one of the most important moments of the year for the purchase of wine by Chinese importers and distributors.

Veronafiere will work closely with the Italian Trade Agency offices of Beijing, Guangzhou and Shanghai for buyers' recruitment and education program with the I Love ITAlian wine certification course. Also this year Veronafiere will design a new edition of the Italian Wine Week, the event dedicated to exhibiting companies, which involves the best wine bars and bistros in the cities of Shanghai and Shenzhen. In each city there will also be strategic partners in function of buyers’ recruitment. 

Veronafiere offers communication, promotion and visibility online and offline, together with the WeChat mini app of the event, an essential tool to allow visitors to discover all the companies present and their wines, to schedule b2b meetings and to collect their tasting notes. The service will be available before, during and after the Roadshow.