Vinitaly China Roadshow
14 - 18 September 2020
The Vinitaly China Road Show this year takes in Shanghai, Xiamen and Chengdu. It is a not to be missed occasion for learning about the future of demand for wine in China.
An interesting new feature focuses on technological innovation: a WeChat mini-app will be available for the Vinitaly China Roadshow before, during and after the event.
The months leading up to the event will see a live streaming campaign specifically covering to wine tasting on Vinitaly's Chinese social media platforms.
To back this up, Vinitaly will also work hand in hand with two Chinese information and online wine sales platforms to ensure visibility for wine cellars and importers and to help promote and sell products.