Vinitaly China Roadshow  

13 - 17 September 2021

Pechino, Qingdao, Chongqing

The Vinitaly China Road Show in 2021 takes in Pechino (13 September), Qingdao (15 September) e Chongqing (17 September). It is a not to be missed occasion for learning about the future of demand for wine in China.

For the fourth consecutive year, Vinitaly China Roadshow, a WeChat mini-app will be available before, during and after the event.

 The months leading up to the event will see a live streaming campaign specifically covering to wine tasting on Vinitaly's Chinese social media platforms.

To back this up, Vinitaly will also work hand in hand with more Chinese information  platforms to ensure visibility for wine cellars and importers and to help promote and sell products.

For the 2021 edition of the Roadshow we will organize the second edition of Italian Wine Week in the three cities (13-20 September).

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