La parola alle aziende31 March 2017

Santero Wine!
SANTERO FRATELLI & C. I.V.A.S.S. SPA

Founded at the beginning of 1958 and consolidated by the Santero brothers, Leopoldo, Renzo, Aldo and Adelio. Located in the heart of a wine-growing region, immersed in the splendid Monferrato hills. A history stretching half a century, marked by the passion for the vineyard, expert management of the wine cellar and the love for wine and sparkling wine. Today, the production department develops the firm with care throughout each phase: from the grape harvest to the bottling phase, which takes place on-site in the completely restructured wine cellar where innovation and technology unite giving life to products with a modern appearance but age-old heart In 1958 they purchased and started a winery placed in Santo Stefano Belbo equipped for the production of sparkling and classic wines. The structures are improved, new clients are acquired, new markets open up and business is carried out abroad with great attention to market needs. In 1977 an up-to-date plant, the actual premises of the Company, was opened on an area of more than 18.000 square metres situated next to the birthplace of the writer Cesare Pavese. The factory does not process only the grapes grown at the 5 Santero’s wine farms, but also the grapes bought from over three hundred local winegrowers. The production capacity of the winery is in excess of 18 million bottles per annum which is above all due to the strong presence of the main export markets. Santero has changed the packaging to modernity. In a static and traditional anchored segment, fixed on consolidated forms and images, it is necessary to begin with an innovative identity able to get itself noticed and be impressed without deceiving both accessibility codes and segment daily life in order to give style, elegance and the own brand contemporaneity to all the products. Great attention has been given to the bottle study giving distinctiveness and authority to the product; finally the use of Santero logo in relief increases value and quality to the whole product. Labels by particular shape and shading colours with attention both to every detail and to all particulars, both to the shadings and to the reflexions, give a touch of elegance to the whole bottle. story / tradition / innovation Large areas grown with mono grape wine and a rich endowment of historical wine cellars dug into the tufa, of ancient farmhouse by elegant architectures, of medieval villages enhanced by churches and castles of a secular culture based on the wine production. Santero carries out its activity in a corner of Piemonte between Langhe and Monferrato: a wavy territory, lively and charming by the colour games gifts both by spontaneous plants and cultivations. Quality is not a myth of communication, but a concrete fact. In Santo Stefano Belbo Santero lives in strong contact with agriculture world that characterizes its tradition of historic wine company. Seasonal rhythms and nature, living together between man and environment: it is the ancient but immutable dimension living in the heart of Langa vocation wine sector