Verona 5 April 2013 – The Vinitaly International Award 2013 goes to the Terredora company and
American journalist Alfonso Cevola: Terredora has been for more than 30 years a ladmark in wine
production while Cevola over his long career has always promoted Italian wine world-wide.
These are the official motivations.
Terredora: "since 1978, the year when it was founded by Walter Mastroberardino, the company
has been one of the most solid landmarks in what is considered to be a genuine 'Renaissance' in
the wine sector of the Irpinia region. An ancient land where the growing vines boasts a deeprooted
history that the Montefusco-based company has rediscovered through a wager (at that
time anything but obvious) on the millennial vines cultivated since Antiquity in the area - Aglianico,
Fiano, Greco and Falanghina - while at the same time as introducing innovation, knowledge and
people capable of grasping the challenges of the future. Such people include Lucio
Mastroberardino who has worked in the family business since 1994, becoming the protagonist of
its definitive revival and even taking the important role of President of the Italian Wine Union. His
recent and untimely death is a terribly sad loss for the world of Italian wine. This is also why the
Vinitaly International Award 2013 is made to Terredora, in the persons of his brother and sister
Paolo and Daniela Mastroberardino who will no doubt continue the path marked out by Lucio with
the same passion and the same skill."
Alfonso Cevola: "Known as the Italian Wine Guy and a profound connoisseur of great wineries but
also of the less famous vines making up the great Italian wine heritage. A great communicator,"
the motivation continues, "who transmits his passion for Italian wine and culture through his blog
On the Wine Trail in Italy and his intense professional activity that saw him become Director of
Glazer's Italian Wine over the last 21 years and a Certified Specialist of wine and Special
Contributor to The Dallas Morning News and The Well Fed Network."
The awards will be delivered during Benvenuto Vinitaly, the gala evening organised on Saturday 6
April in Palazzo Verità Poeta, one of the jewels of the historical centre of Verona. Guests will toast
the winners with glasses of Prosecco, currently the sparkling wine most famous in the world, in its
two varieties: Conegliano Valdobbiadene Prosecco Superiore Docg and Prosecco Doc, enjoyed
together on this evening of international breadth to highlight the originality of this truly inimitable
The evening will also see the announcement of winners of the Communicator of the Year Award,
set up in collaboration with the IWSC, which will be presented in London next Autumn. The award
this year goes to journalists Jean Smullen from Ireland and Dave Broom from England.
Veronafiere Press Office
Tel.: + 39.045.829.82.42 – 82.85 – 82.10
E-mail: email@example.com - www.vinitaly.com